centerpunch
Emira Fan
If anyone cares, I found the Lotus official logos here.
media.lotuscars.com
The Lotus logotype is very close to Gotham Bold (a font actually most known for its use in marketing Obama), but slightly heavier and slightly modified.
In the image below, the top line is Gotham. Below is the Lotus logotype.
Lotus converted the "O" to a pure circle, makes sense. Wheels and all.
I'm not so sure about the angle cuts applied to the horizontal elements of the "L" and "T." To me that seems more like change for change's sake, rather than an improvement. But in any case, most folks will never even notice!
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Logos - Lotus Cars Media Site
media.lotuscars.com
The Lotus logotype is very close to Gotham Bold (a font actually most known for its use in marketing Obama), but slightly heavier and slightly modified.
In the image below, the top line is Gotham. Below is the Lotus logotype.
Lotus converted the "O" to a pure circle, makes sense. Wheels and all.
I'm not so sure about the angle cuts applied to the horizontal elements of the "L" and "T." To me that seems more like change for change's sake, rather than an improvement. But in any case, most folks will never even notice!
.
