Lotus Emira News

Did anyone else in the Uk receive this email about the UK Emira tour beginning September 2021 with test drives starting in February 2022?

(Monterey, California, USA – 12 August 2021) – Fresh from its triumphant world debut last month, the Lotus Emira is making its first appearance in the USA… with a very special driver at the wheel. Formula 1 World Champion Jenson Button put the all-new petrol-powered sports car through its paces at Laguna Seca Raceway. Like Lotus, Jenson was in California for Monterey Car Week, the Radford 62-2 – a reinterpretation of the Lotus Type 62 to be manufactured using Lotus technology – recently received its world premiere ahead of making its public debut with the Emira on the Lotus stand at The Quail, A Motorsport Gathering. Jenson Button stated after his drive that “This is such a great circuit, most road cars on tracks don’t work, but this...

I just received confirmation that the Lotus Emira will make an appearance at the Quail Show on August 13th in California. "The Quail, A Motorsports Gathering has provided an unparalleled and exclusive experience for motorsports enthusiasts and collectors from around the world to enjoy rare collections of fine automobiles and motorcycles in a garden-party setting on the rolling greens of Quail Lodge & Golf Club." Tickets and additional Information can be found at https://whatsupmonterey.com/events/monterey-car-week/the-quail-a-motorsports-gathering/457

All-new Lotus retailer in Kingdom of Bahrain first to showcase versatile new global retail identity Showroom design language draws on Lotus’ design and engineering prowess Fully adaptable for all retail environments and markets (Hethel, UK – 4 August 2021) – You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business. The showroom is in the exclusive Moda Mall shopping complex in Manama, the capital city of the Kingdom of Bahrain in the Middle East. The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly...

Channel 4 at 5.45 pm Saturday 17th July are showing a program titled : Lotus: A New Dream - focussed on new investment to build the first new lotus road car in over a decade. Not sure if you are overseas how to access the program - but I will be watching

Lotus has launched the Emira, the latest in a long line of stunning mid-engined cars from the famous UK sports car manufacturer. Lotus has selected the Goodyear Eagle F1 SuperSport as the original equipment tyre for the new model. The Emira has been developed to offer the trademark precision and unfiltered driver feedback that Lotus drivers demand. It is built on a new lightweight bonded aluminium chassis, technology pioneered by Lotus and which remains an intrinsic part of the company’s sports car DNA. Lotus chose to work with Goodyear to develop a tyre that matched very specific requirements to support the company’s legendary focus on ride, handling and agility. The Eagle F1 SuperSport is Goodyear’s latest UUHP (ultra-ultra high...

New model is the first of a series of exciting new Lotuses to shake up the performance car sector Lotus has unveiled its new junior supercar, the Emira, the last petrol-powered model the Norfolk-based company will ever build, before it fully embraces electrification. At the company’s Hethel HQ, which has received about £100 million in development investment in the past few years, former F1 champion Jenson Button helped unveil the new car to media and existing Lotus customers all over the world via video link. Jenson, himself a Lotus customer, said “It’s being called a junior supercar but it would give a lot of supercars a run for their money… and it’s more comfortable than most of them. I’m a big fan.” The Emira, which costs from...

Hethel, UK – 6 July 2021) – The Emira is an all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’. Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology. Matt Windle, Managing Director, Lotus Cars...

The Emira is the first Lotus sports car to carry the new design language first showcased on the award-winning Evija hypercar. It’s a contemporary look with sculpted surfaces and technical detailing, delivering exotic supercar appeal in the sports car segment. Interior Design A Huge Step-Change For Lotus They blend perfectly with modern technical finishes to create a premium experience for the driver – ‘technology with soul’ – and there are details added in tribute to the heritage and sporting success of Lotus. Examples include the positioning of the gearstick on manual cars, which echoes that of the iconic Esprit, and the semi-exposed gear linkage visible at the base of the center console on V6 manual cars, as on the Elise and Exige...

Welcome to a new website dedicated to the newly announced Lotus Emira! I know there are several other Lotus Forums on the internet, but I feel this car will be so special it deserves it's own place on the Internet. I hope this site becomes an amazing resource for Lotus Emira Owners and Enthusiasts.