As Emira customers I suspect this news may be a bit of a surprise…
Lotus Drive – the innovative retail platform launched last year in the UK – has been named ‘Best Online / e-Commerce Experience’ category at the annual Automotive Marketing & Communications Awards, presented by Autocar Business.
Autocar’s panel of judges, which included numerous highly experienced PR, communications and marketing industry leaders from a number of sectors, cited the “slick, easy-to-use customer interface” of Lotus Drive.
Geoff Dowding, Executive Director, Sales & Aftersales, Lotus Cars, said: “Lotus is rightly recognised globally as a pioneer in technology and engineering, but with Lotus Drive we are also innovators in how cars are retailed. This award acknowledges how we have reinvented the whole customer journey as part of our ongoing transformation from a UK sports car company to a global performance business and brand.”
Lotus Drive – the innovative retail platform launched last year in the UK – has been named ‘Best Online / e-Commerce Experience’ category at the annual Automotive Marketing & Communications Awards, presented by Autocar Business.
Autocar’s panel of judges, which included numerous highly experienced PR, communications and marketing industry leaders from a number of sectors, cited the “slick, easy-to-use customer interface” of Lotus Drive.
Geoff Dowding, Executive Director, Sales & Aftersales, Lotus Cars, said: “Lotus is rightly recognised globally as a pioneer in technology and engineering, but with Lotus Drive we are also innovators in how cars are retailed. This award acknowledges how we have reinvented the whole customer journey as part of our ongoing transformation from a UK sports car company to a global performance business and brand.”