Goodwood Festival of Speed Debut of the Emira with new 2.0l

Hethel, UK – 7 July 2023 Lotus lands at next week’s Goodwood Festival of Speed with its biggest-ever stand at the event, and a huge range of activities that will appeal to the tens of thousands of performance car fans attending. Alternatively follow the action on Facebook, Instagram, YouTube, TikTok, Twitter, Pinterest and LinkedIn.

For 2023 the Lotus stand is in a new position, closer to the start of the iconic Hill Climb. It’s the perfect spot to witness the ‘Lotus Moment’, a unique parade of Lotus cars past and present, taking place every day and a fitting tribute to celebrate the brand’s 75th anniversary year. Check daily schedules for exact timings.

Taking centre stage for Lotus is the Eletre, making its dynamic debut at the Festival. With customer deliveries starting soon in the UK and across Europe, Goodwood is the perfect time to discover its unique design, advanced all-electric powertrain and intuitive driver-focused technology.

The Eletre is aimed at a new generation of Lotus customers. A true Lotus, it blends the core DNA of the Emira and Evija, reinterpreting them as a practical, versatile and spacious family-oriented hyper-SUV. Twice a day members of the Lotus Customer Experience team will be demonstrating its capabilities on the Lotus stand, including the active aerodynamics and immersive 23-speaker audio system created in partnership with British brand KEF and sound processing pioneer Dolby.

Goodwood Festival of Speed also marks the eagerly anticipated expansion of the Emira range, with the public debut of the 2.0-litre four-cylinder version. Customer deliveries of the Emira four-cylinder will start later this year

For Lotus fans who love the live action thrills of Goodwood, all four current cars – Eletre, Emira, Emira V6 (Thursday only) and the pure electric hypercar, the Evija – will be taking part in Hill Climb activity throughout the Festival. Examples will also be on the Lotus stand, and an Eletre and Emira 2.0-litre will be in the First Glance Paddock.

Mike Johnstone, Group Vice-President and Chief Commercial Officer, Lotus, commented: “In our 75th year we’ve got an amazing Goodwood Festival of Speed line-up. The current range is a fitting tribute to everything that’s come before, and this is such a great venue for enthusiasts to see our cars and learn about the transformation of Lotus from our knowledgeable product experts.”

The Lotus stand will be a hub of activity all weekend. Plans include a live Q&A with F1 World Champion Jenson Button (Saturday), who will also be driving a Lotus Evija in the Hill Climb on Saturday, two live recordings of the hugely popular US-based motoring podcast The Smoking Tire (Friday and Saturday), and daily presentations of the Eletre’s audio system by experts from KEF.

 

[Tokion]

Jenson Button (Saturday), who will also be driving a Lotus Evija in the Hill Climb on Saturday

Do anyone have knowledge of what happened to a Lotus Evija run by Jenson Button up the Hill Climb?

Of course all of Saturday got cancelled because of the prevailing windy and rainy weather.

Normally one would assume that the Evija would then have been run (by Jenson Button) on Sunday. But this did not happen.

Would really appreciate if anyone knows anything about what happened here?

I do realize that if the Evija would have been entered in a time trial, (The Rimac Nevera seem to have failed by only achieving a 6th place.) it would only make sense if it was capable of achieving a very high placement. The other option would be to only enter it as a “demo run” without timing.

I am aware that it was included in a “parade” with many historical Lotus cars. But this did not achieve much attention toward the Evija..

It might be that Lotus actually prefers to handle the Evija “very quietly” without causing too much attention, and still selling off the planned approximately 130 samples.

 

[Tokion]

Do anyone have knowledge of what happened to a Lotus Evija run by Jenson Button up the Hill Climb?

Of course all of Saturday got cancelled because of the prevailing windy and rainy weather.

Normally one would assume that the Evija would then have been run (by Jenson Button) on Sunday. But this did not happen.

Would really appreciate if anyone knows anything about what happened here?

I do realize that if the Evija would have been entered in a time trial, (The Rimac Nevera seem to have failed by only achieving a 6th place.) it would only make sense if it was capable of achieving a very high placement. The other option would be to only enter it as a “demo run” without timing.

I am aware that it was included in a “parade” with many historical Lotus cars. But this did not achieve much attention toward the Evija..

It might be that Lotus actually prefers to handle the Evija “very quietly” without causing too much attention, and still selling off the planned approximately 130 samples.

I just now towards the very end of the Sunday runs that Gavan Kershaw actually did drive the Evija (solo, among other brands’ super-cars) up the Hill.

 

[TomE]

Evija wasn't taking part in the "Timed Shootout", it was only in the Lotus Moment parade and the Supercar Runs, which are demo runs too.

I'm not sure if it was originally planned to be in the Shootout but with Saturday cancelled there were no qualifying sessions and a reduced field for the final on Sunday.

I believe Jenson did drive the Evija on one of the demo runs.

We were also treated to the Radford Type 62 Pikes Peak running up the hill today.

 

[Tokion]

Evija wasn't taking part in the "Timed Shootout", it was only in the Lotus Moment parade and the Supercar Runs, which are demo runs too.

I'm not sure if it was originally planned to be in the Shootout but with Saturday cancelled there were no qualifying sessions and a reduced field for the final on Sunday.

I believe Jenson did drive the Evija on one of the demo runs.

We were also treated to the Radford Type 62 Pikes Peak running up the hill today.

Thanks, TomE - as you can see I just observed Gavan driving it in a non-timed run. I did. spot the Radford Type 62 Pikes Peak running a couple of times as well. Great to see these most special cars run at Goodwood. This time I managed to watch most of the streamed footage via YouTube streamed onto a flatscreen TV via Apple TV.