It's not enough that sports car companies are "forced" to build SUVs; now they have to build luxury condos too

[eriegz]

https://www.motor1.com/features/737811/aston-martin-porsche-skyscrapers-miami-dubai/

I've always been skeptical of the "listen everyone, if our company is ever going to survive then we need to expand into SUV sales!" cop-out that so many sports car companies have parroted over the years, and this article confirms my suspicions. Porsche, Aston Martin, Bugatti, and even Pagani are now all expanding into branded ultra-luxury real estate developments, with Porsche having once again paved the way with their Porsche Design tower in Miami.

I guess in one sense, this is just the free market at work and so I can't be mad at it. I suppose it's no different than Ferrari slapping their logo onto every hat, t-shirt, lanyard, keychain, mug, laptop, & bicycle under the sun — this is just the next avenue of expansion for these companies, and I get that. But don't tell me that any sportscar company "has to" sell SUVs, or ultra-luxury condo buildings. They're doing it because Porsche did it first and made a boatload of cash doing so, and now everyone else wants their own boatload of cash too. Simple as that.

 

[Tomwa]

At least they are in Miami... a city destined to be swallowed by the ocean. But also... why would I want, and why would I trust, a company who builds and engineers cars, to design something as vastly different as architecture?

They should at least be honest about what this really is. Which is, Porsche had an idea, threw some sketches together and then handed the work off to an architecture firm who would actually be able to execute, then found an investor/developer willing to build the building. I would be surprised if the entire "Porsche" involvement was 10%

 

[scc.131.fe]

https://www.motor1.com/features/737811/aston-martin-porsche-skyscrapers-miami-dubai/

I've always been skeptical of the "listen everyone, if our company is ever going to survive then we need to expand into SUV sales!" cop-out that so many sports car companies have parroted over the years, and this article confirms my suspicions. Porsche, Aston Martin, Bugatti, and even Pagani are now all expanding into branded ultra-luxury real estate developments, with Porsche having once again paved the way with their Porsche Design tower in Miami.

I guess in one sense, this is just the free market at work and so I can't be mad at it. I suppose it's no different than Ferrari slapping their logo onto every hat, t-shirt, lanyard, keychain, mug, laptop, & bicycle under the sun — this is just the next avenue of expansion for these companies, and I get that. But don't tell me that any sportscar company "has to" sell SUVs, or ultra-luxury condo buildings. They're doing it because Porsche did it first and made a boatload of cash doing so, and now everyone else wants their own boatload of cash too. Simple as that.

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isn't Porsche Design a separate company? I think it's been around since the 70s, and they've only made "lifestyle" items. I still have my dad's IWC / Porsche Design watch from decades ago.

Just saying that I think these pursuits might be different from "what kinds of cars" the automotive businesses are producing.