Lotus press release:
"Lotus has today announced a unique collaboration with Onoto, the distinguished handcrafted, British luxury fountain pen brand, in celebration of the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of innovation and success, which have unquestionably helped shape the motoring and motorsport landscapes of today and have created some of the world’s most renowned and loved cars.
Both companies are dedicated to the highest levels of British craftsmanship and are thrilled to unite in this partnership. A milestone occasion, it provides an opportunity for Lotus to showcase its unwavering commitment to industry-leading excellence.
This exclusive collaboration between Lotus and Onoto has resulted in the creation of an iconic limited-edition pen. With Aluminium being the principal material of choice for Lotus Cars, from the very first Lotus MK1 in 1948, the exquisite writing instrument is crafted using premium quality recycled aluminium sourced from historic Lotus Formula One cars. The aluminium has been sourced from significant car designs throughout the 75 years of Lotus, in particular the Type 72 which was one of its most successful and iconic Formula One cars, adding a touch of British heritage to the design.
Learn more here: https://onoto.com/product/lotus-cars-75th-anniversary-pen/"
I'm sure it's lovely and very collectible.....
....but £2,995?!
"Available to pre-order" - where have we heard that before?
"Lotus has today announced a unique collaboration with Onoto, the distinguished handcrafted, British luxury fountain pen brand, in celebration of the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of innovation and success, which have unquestionably helped shape the motoring and motorsport landscapes of today and have created some of the world’s most renowned and loved cars.
Both companies are dedicated to the highest levels of British craftsmanship and are thrilled to unite in this partnership. A milestone occasion, it provides an opportunity for Lotus to showcase its unwavering commitment to industry-leading excellence.
This exclusive collaboration between Lotus and Onoto has resulted in the creation of an iconic limited-edition pen. With Aluminium being the principal material of choice for Lotus Cars, from the very first Lotus MK1 in 1948, the exquisite writing instrument is crafted using premium quality recycled aluminium sourced from historic Lotus Formula One cars. The aluminium has been sourced from significant car designs throughout the 75 years of Lotus, in particular the Type 72 which was one of its most successful and iconic Formula One cars, adding a touch of British heritage to the design.
Learn more here: https://onoto.com/product/lotus-cars-75th-anniversary-pen/"
I'm sure it's lovely and very collectible.....
....but £2,995?!
"Available to pre-order" - where have we heard that before?
