Sunday Morning Drive Video

Well that's a great video. Your club should help Lotus with their Marketing !

IMO Lotus's marketing team is asleep at wheel. By now they should have extensive high res asset library with cool back grounds for all car colors, vids etc for social media (yes, they have some but limited).

Further Lotus should have requested (paid) C&D for a full review of the 2025 AMG car vs the small 'Drivelines' clip I posted. When people search for reviews, all that shows up is the 2023 Demo car with DTC issues and much lower HP maybe up to 60HP (360hp vs ~419hp). Huge difference in C&D performance testing between 2023 and 2025 cars 4.3s vs 3.4s to 60mph.

Lotus if your reading-- Partner with a couple of magazines now before it's 100 degrees in the US (boosted cars sometimes get saturated in hight temp and long testing evals).
 
Well that's a great video. Your club should help Lotus with their Marketing !

IMO Lotus's marketing team is asleep at wheel. By now they should have extensive high res asset library with cool back grounds for all car colors, vids etc for social media (yes, they have some but limited).

Further Lotus should have requested (paid) C&D for a full review of the 2025 AMG car vs the small 'Drivelines' clip I posted. When people search for reviews, all that shows up is the 2023 Demo car with DTC issues and much lower HP maybe up to 60HP (360hp vs ~419hp). Huge difference in C&D performance testing between 2023 and 2025 cars 4.3s vs 3.4s to 60mph.

Lotus if your reading-- Partner with a couple of magazines now before it's 100 degrees in the US (boosted cars sometimes get saturated in hight temp and long testing evals).
Marketing team in Lotus China also did a very terrible job that they had to swap a new director, overall Lotus has no clue in marketing.
 
Huge difference in C&D performance testing between 2023 and 2025 cars 4.3s vs 3.4s to 60mph.
Exactly! Emira in China was the first to have the 400HP model, yet they still publish the old data for the 360HP model.
 
Lotus marketing have always been poor. I seriously doubt it will ever change
Talk to most people about Sports Cars and Lotus rarely appears as a manufacturer that people are aware of. Hell Morgan have a bigger presence
 

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