Can you imagine if we get an email that says:
"Your build has started: #00043. - ETD July 14th. Here is a picture of the chassis"
Umm, good idea that. I will put it to them.
I sent something along these lines to them 4 or 5 years ago, which they say they are working towards in many ways.... now... 5 years later. Porsche now do many of these things.... its not a huge investment, but changes the whole buying experience from night to day...:
Microsoft Word - Lotus Project Layout.docx
Your Order
Here you can see your current specification and indeed your online invoice, just in case you ever loose it. You can explore delivery options including receiving your car at the factory and maybe taking it directly onto the track or a similar car at the time of delivery.
There would also be a how to section with many videos explaining all the functions of the cars and of all the options available. If you don’t fully understand the benefits of the available options it's then unlikely you will purchase any of them. The current embarrassing paperwork at the dealers for the options is from a previous time, way before computers existed.
Order progress is self explanatory and it costs little to have a system that will automatically send updates every few hours of the build process with photos, chassis number, the name of the engine builder, all sorts of information that will be known at the end anyway, which can easily be known during the process by positioning of wifi connected cameras.
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All this builds up interest in the car and gets customers speaking about LOTUS, which has to be a good thing.
A section on special offers could be used for trying to convince people of the harder to sell options, certain carbon parts or brakes that most people don’t consider due to cost, but with a discount they may become more attractive. There could also be offers here on related services like paint protection and extra warranties or tyre and alloy wheel insurance.
Items to consider is the chance for the Customer Focus department to tell you what other customers with the same car have added as extras or what LOTUS itself recommends. These items can also have an impact on future resale value, which is sometimes a good reason to get an extra that you are unsure about.
And optional items goes through all the available extras and colours, explaining up until what moment in the build process you can add them, something which helps to encourage the purchase of these optional extras, where of course more profit is made.