New Lotus Flagship Store in London…( Coming Soon!) /s

SPoivre · Apr 3, 2023

I was strolling around London and noticed this storefront:

I looked up the press release and it was projected to be opened in the Fall of 2022. I guess making cars isn’t the only thing Lotus is having trouble getting a handle on.

DJS · Apr 3, 2023

And right opposite the RITZ Green park, prime location. The new Porsche Mayfair is just up the road to the right hand side too.

Nova · Apr 3, 2023

I am in London for a few days. Driving from Heathrow to the hotel I passed an Audi and a Mercedes dealership, two of the nicest looking dealerships I have ever laid eyes on.

EspritGuy · Apr 3, 2023

Nova said:
I am in London for a few days. Driving from Heathrow to the hotel I passed an Audi and a Mercedes dealership, two of the nicest looking dealerships I have ever laid eyes on.

Based on your comment, they must have been sterling.

DPB · Jul 17, 2023

The latest date I have seen published for the opening of the Lotus London showroom in Mayfair is 29 July, 2023. It just so happens my wife and I will be in London that weekend and this would be a good way to help get through the indeterminate wait for news on North American build dates, V2 allocations, etc. Has anyone seen/heard of any confirmation on this opening date?

JClem · Jul 17, 2023

DPB said:
The latest date I have seen published for the opening of the Lotus London showroom in Mayfair is 29 July, 2023. It just so happens my wife and I will be in London that weekend and this would be a good way to help get through the indeterminate wait for news on North American build dates, V2 allocations, etc. Has anyone seen/heard of any confirmation on this opening date?

I haven't heard anything but I work about 5 minutes from the showroom on Piccadilly so when it opens I can be in there and armed with questions!!!

eriegz · Jul 17, 2023

JClem said:
I haven't heard anything but I work about 5 minutes from the showroom on Piccadilly so when it opens I can be in there and armed with questions!!!

I mean, if forum members can't even get a straight answer out of Lotus employees at Goodwood, then I don't place high expectations on asking retail clerks at what is essentially a Lotus gift shop... (and my utmost respect to those retail clerks!)

EspritGuy · Jul 17, 2023

JClem said:
I haven't heard anything but I work about 5 minutes from the showroom on Piccadilly so when it opens I can be in there and armed with questions!!!

Is there perhaps a door sign proclaiming 'Coming Soon?'
And can we expect to see key straps for sale?
Pretend it's an iPhone release and camp outside the storefront to be the first; after all 'You're in the fast lane and the finish line is in sight.'

Jack Stone · Jul 27, 2023

Official (invite-only) media opening event was held today, I believe. Should be open to public from Sat (29 Jul)

VL3X · Jul 27, 2023

Jack Stone said:
Official (invite-only) media opening event was held today, I believe. Should be open to public from Sat (29 Jul)

Yep, looks like quite a few celebs attended, including Florence Pugh!

912Matt · Jul 28, 2023

Just had my invite ….
Nothing says valued customer like a ‘Dear first name/last name’ email salutation

Hethel Merman · Jul 28, 2023

Did they not have a major European flagship store in Piccadilly before? On Regent Street if memory serves.

ADC · Jul 28, 2023

912Matt said:
Just had my invite ….
Nothing says valued customer like a ‘Dear first name/last name’ email salutation
View attachment 29541

Yep, came here to post this. Great work, as usual.

virtualmacho · Jul 28, 2023

912Matt said:
Nothing says valued customer like a ‘Dear first name/last name’ email salutation

Could be a technique used to protect personal information.

ADC · Jul 28, 2023

virtualmacho said:
Could be a technique used to protect personal information.

True... and I guess it is less confusing than inserting entirely somebody else's name...

meenboli · Jul 28, 2023

912Matt said:
Just had my invite ….
Nothing says valued customer like a ‘Dear first name/last name’ email salutation
View attachment 29541

Just had mine - you beat me to it...

Who are they using for their IT and comms?

Surely you'd check this stuff first...

meenboli · Jul 28, 2023

virtualmacho said:
Could be a technique used to protect personal information.

I think you're giving them too much credit there

- if that was the intention the fields wouldn't be there in the first place.

Andy H · Jul 28, 2023

I'm working in London on Monday so I'll take my ##FIRSTNAME## and ##LASTNAME## over there to have a look.

virtualmacho · Jul 28, 2023

Well, seems they are less prone to ransomeware attacks. Also, customer information stored in hardcopy only, updates scribbled on the sides, manufacturing in order of hardcopy pile, someone tripping on contraband network cable (swiftly taken care of) to enhance gambling aspect of build order... all these cybersecurity precautions seem to explain the various aspects of the past 2 years... Makes sense if you view it this way.

Gizmo750 · Jul 28, 2023

How is it possible to be SO bad at simple marketing tasks? Spectacularly poor as usual. Just as well that the car is brilliant.

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