New Lotus Flagship Store in London…( Coming Soon!) /s

[Porter]

Having a showroom in that location is not about Merch, or factory visits, or the little people; nor even, I would suggest, the number of actual sales orders they take. It's about the image, the big picture, moving into a space that positions Lotus against the established luxury brands - that's what's going to drive the revenue stream - and I wish them all the best with this.

Yep this seems to have been a "lifestyle" event as a brand exercise, not an attempt to actually connect buyers with product. The audience was Instagram, not the attendees. The attendees were the paid conduit to the Instagram audience.

 

[Lotustoronto]

Yes, and the right idea IMO. Lotus working on its brand image is important. Glad to see them doing it.

 

[Porter]

Yes, and the right idea IMO. Lotus working on its brand image is important. Glad to see them doing it.

Honestly if they had a functioning customer service organization they wouldn't need brand glitz events, because they'd have an army of existing customers telling everyone they know about how great Lotus is.

 

[Jack Stone]

London showroom display has changed already - no Evija or black Emira I4 now (Hethel Yellow V6). But friendly staff (on steep learning trajectory!)

 

[TomE]

They advertised for Lotus Experts to work at the store. A few existing Lotus owners applied and were rejected, on the basis they didn't know enough about luxury retailing.

I guess Lotus think it's easier to train luxury retailing experts about the cars than train Lotus experts about luxury retailing?

 

[Porter]

They advertised for Lotus Experts to work at the store. A few existing Lotus owners applied and were rejected, on the basis they didn't know enough about luxury retailing.

I guess Lotus think it's easier to train luxury retailing experts about the cars than train Lotus experts about luxury retailing?

Were they too friendly, and too willing to share their enthusiasm for the product? Did they not exhibit the proper disdain for the poors?

 

[DPB]

They advertised for Lotus Experts to work at the store. A few existing Lotus owners applied and were rejected, on the basis they didn't know enough about luxury retailing.

I guess Lotus think it's easier to train luxury retailing experts about the cars than train Lotus experts about luxury retailing?

I’m not sure some of the people they hired were trained in luxury retailing either . They were all very friendly and welcoming, though, and happily showed all visitors around the cars. It’s clear what they are going for with this store and its location across the street from The Ritz and I hope they are successful in building brand awareness.

 

[EspritGuy]

They advertised for Lotus Experts to work at the store. A few existing Lotus owners applied and were rejected, on the basis they didn't know enough about luxury retailing.

I guess Lotus think it's easier to train luxury retailing experts about the cars than train Lotus experts about luxury retailing?

That's damn funny.
It wasn't @Leonard was it?
However, the fear might have been the Lotus owners would have been too candid about the ownership experience.

 

[Cachaco131]

That's damn funny.
It wasn't @Leonard was it?
However, the fear might have been the Lotus owners would have been too candid about the ownership experience.

Can you imagine @emiraspain and @Leonard running that store? You'd need a free therapy session once you exit!

 

[Maurice R]

That's damn funny.
It wasn't @Leonard was it?
However, the fear might have been the Lotus owners would have been too candid about the ownership experience.

Think you’re spot on about that.

 

[Lotustoronto]

Can you imagine @emiraspain and @Leonard running that store? You'd need a free therapy session once you exit!

Hahaha I would pop in just for the comedic value alone - I oddly miss some of the banter, hope they are both doing well.

 

[EspritGuy]

Hahaha I would pop in just for the comedic value alone - I oddly miss some of the banter, hope they are both doing well.

Do you suppose anyone entering the store is given a place in line?

 

[Billyidoliser]

True... and I guess it is less confusing than inserting entirely somebody else's name...

They still can't spell my first name correctly even after buying one! Mind you Alan is a tricky one forgive them though as the car is great!

 

[Bigred911s1]

Great business move opening that one up with no inventory

 

[Pegasi]

Yes, and the right idea IMO. Lotus working on its brand image is important. Glad to see them doing it.

This was in the Paris airport today. Some pretty big branding. Glad to see it.

 

[Jack Stone]

I hear that the London Showroom should be getting an Evija back on display next month (but not a Fittipaldi).
They have merchandise now but as of last weekend still no payment mechanism - another example of Lotus literally not letting its customers give them money!

 

[EspritGuy]

I hear that the London Showroom should be getting an Evija back on display next month (but not a Fittipaldi).
They have merchandise now but as of last weekend still no payment mechanism - another example of Lotus literally not letting its customers give them money!

Free merch....

 

[Jack Stone]

Latest info from a visit this week is that some Merch is on display (a few jackets, keyrings etc) but they still couldn’t sell anything due to tech issues with payment system. Evija still expected to join display this month, but an Emeya is not expected before next Jan...

 

[Gprodigy]

US deposit holder, but I happened to be London for business. I want to convert my garage lighting to this lol.

 

[EspritGuy]

US deposit holder, but I happened to be London for business. I want to convert my garage lighting to this lol.
View attachment 31349

Nothing to see here, was that the point?