2025 Pricing

[Jinba ittai]

My 2024 "'First Edition" Emira was Can$132,669 plus dealer charges plus tax. I ordered it with the "full exterior black pack" and "alcantara steering wheel" options. My exact same car in 2025 costs $152,085 plus dealer charges plus tax. An increase of Can$19,416, which is a 14.63% increase. However to "translate" this into real-world dollars and cents, taking into account dealer fees and **taxes for my jurisdiction** and assuming the 2025 dealer fees will match what I was charged in 2024...I know the tax rates remain the same): I paid $156,263.10 all-in for my 2024 "First Edition Emira" and the all-in 2025 equivalent price would be $180,727.26, which is a ($24,464.16) 15.6% increase.

**Taxes for me in Alberta, Canada: the Federal "luxury vehicle tax" which is 20% for anything over $100,000.00, plus the Provincial 5% GST (Goods and Sale Tax) which of course, includes 5% on the 10% luxury tax (sigh). That said, other Provinces have even higher rates of Provincial tax, with Alberta being one of the lowest if not the lowest in Canada. This 2025 price increase is tough for all, but especially for those in other Provinces, some of whom might be closer to Can$200,000.00 for my same car in 2025. Yikes!

Sounds about right. I was lucky to dodge the luxury tax by getting my order in on Nov 2021. I believe the luxury tax affected those from Jan 2022 on. Either way though, we are the lucky ones. I love this car!

 

[Eagle7]

Just out of curiosity, I went onto the U.S. site to see what we get over here. Interestingly, you can still get the FE but only for the i4, and it's $99,900. The V6 is still listed, but as a base model not as an FE, and it's also $99,900. However there isn't a base model for the i4!

I first built a V6 FE the same as my car, and it was $109,800 including destination ($2,300). I then built a base car. The base car comes with black leather interior, but a technical fabric headliner and that's included in the base price. If you change the leather to any other color, it's an additional $1,980. The Alcantara headliner is an extra cost option. The 12-way electric seats are standard. Dark Verdant was something like an extra thousand, and Osmium was about $600 if I remember correctly. The base wheels are the standard 10-spoke, and the light weight forged (which really aren't that light weight in my opinion) were something like $1,700. Sport pedals were an extra $300 and from the picture, it looks like they just have rubber grips added to the surface. The KEF system is an extra thousand. The manual trans is standard, and the auto was something like $2,000.

I specced a base car with manual trans, Osmium Silver paint, tan leather interior, fabric headliner, standard black wheels, yellow calipers (which were extra), sport pedals, Tour suspension which is standard with Goodyears, and it came out to $104,800. The only things extra were the tan interior, Osmium paint, yellow calipers and sport pedals, and that made the difference from the base price of $99,900.

The base car actually isn't that bad, considering it comes with the black leather interior. If you just choose a nicer paint, you're a tad over $100k. That's still a lot more than was originally advertised before covid and inflation, but it's still a decent car, especially with the kind of looks it has.

 

[Jinba ittai]

Just out of curiosity, I went onto the U.S. site to see what we get over here. Interestingly, you can still get the FE but only for the i4, and it's $99,900. The V6 is still listed, but as a base model not as an FE, and it's also $99,900. However there isn't a base model for the i4!

I first built a V6 FE the same as my car, and it was $109,800 including destination ($2,300). I then built a base car. The base car comes with black leather interior, but a technical fabric headliner and that's included in the base price. If you change the leather to any other color, it's an additional $1,980. The Alcantara headliner is an extra cost option. The 12-way electric seats are standard. Dark Verdant was something like an extra thousand, and Osmium was about $600 if I remember correctly. The base wheels are the standard 10-spoke, and the light weight forged (which really aren't that light weight in my opinion) were something like $1,700. Sport pedals were an extra $300 and from the picture, it looks like they just have rubber grips added to the surface. The KEF system is an extra thousand. The manual trans is standard, and the auto was something like $2,000.

I specced a base car with manual trans, Osmium Silver paint, tan leather interior, fabric headliner, standard black wheels, yellow calipers (which were extra), sport pedals, Tour suspension which is standard with Goodyears, and it came out to $104,800. The only things extra were the tan interior, Osmium paint, yellow calipers and sport pedals, and that made the difference from the base price of $99,900.

The base car actually isn't that bad, considering it comes with the black leather interior. If you just choose a nicer paint, you're a tad over $100k. That's still a lot more than was originally advertised before covid and inflation, but it's still a decent car, especially with the kind of looks it has.

The price increase seems to be very market dependent. Or maybe currency dependent. USD is strong and US price increase is minimal. CAD has gone to hell and Canadian increase is large (never mind new taxes). Makes sense when the money has to go back to Hethel and/or Wuhan.

 

[Eagle7]

The price increase seems to be very market dependent. Or maybe currency dependent. USD is strong and US price increase is minimal. CAD has gone to hell and Canadian increase is large (never mind new taxes). Makes sense when the money has to go back to Hethel and/or Wuhan.

Currency would be the biggest factor, but there's also tariffs and luxury taxes. With the way the current political landscape is right now, it's hard to say how stable things are going to be in the near future. Those of us that got FE's at the original price got a pretty good deal IMO.

 

[seriously]

I typically buy used cars for the value. However one big plus for buying a new emira is that you can spec it exactly how you want. Thats pretty special at least for me. If you find your perfect spec used fantastic. Otherwise I think lotus did a nice job allowing so much customization. It’s more like ordering a new Porsche. While you can spec other new cars I don’t think it’s all that common. You typically buy a new car based on what’s on the lot.

 

[sonor8s]

All of my prior fun cars were bought used. Before COVID, you could a great deal on a 1-2 year old car. If patient, you could get your desired spec and other add-ons like ppf. This was not the case when I committed to the FE1 Emira last spring, and to be honest, one of the selling points of the Emira was being able to spec it new. Trying to do this with say a GTS 4.0 would have cost much more.

 

[Lotus64]

I'd pay up to $125k (us dollars) for an Emira.

There's nothing like it on the market. The base 911 is 120k with no options. It has less power, less features, looks and sounds less exotic, is less fun to drive and is much more common.

Additionally, the Evora 400 was $91k in 2017, which is 119k in 2025 dollars. The Emira has upgraded design and construction and much more features which would make a slight up charge reasonable.

Emira may not have met initial price targets but it's still a bargain for now. The price increases are modest over FE2 pricing (~2k) and still manages to undercut not only the Evora 400 when accounting for inflation, but every other car on sale with comparable styling or cornering grip.