3rd round of Redundancies at Lotus 😞

Lotus has the winning formula. They have a product people want really, really bad. Covid 19 really messed them up with the delays. I think we would be seeing a different picture if Covid/Current administration didnt cause some issues.
 
The second article is old news and was explained as needed to reset some parts of the manufacturing workflow.
 
Victims of inflation throughout the supply chain, and eroded purchasing power, in my view. The cars are now absurdly overpriced.

A poster on Pistonheads reported that their local Lotus dealer hasn't received a single new order since the latest round of price hikes.

Employers have also just had a massive tax hike here in the UK, so expect lots of planned layoffs now "because tariffs".
 
They can't keep all the workers if the US market is closed to Lotus for the foreseeable future. US has been accounting for about one-third of Emira sales, so it's a major blow to the business. Sadly, they've also lost several of the key Emira design team since merging the Hethel team in with the EV designers in Conventry.

All of the following have left the business:

Daniel Durrant - lead exterior designer on Emira
Jon Stratham - head of Emira interior design
Jennifer Andriamamonjy - came up with Emira interior concept
 
I doubt very much that small purchasing scale is an issue with geely ownership. I think as above losing a 1/3 of your market and downscaling volume is the most likely cause
 
Why are they losing 1/3rd of their market, tariffs have surely stayed the same for UK businesses.
 
Lotus is not looking healthy tbh. Emira pricing has risen above a threshold where the car is no longer a “no brainer” for some which will significantly lower demand for new cars, along with tariffs halting exports, it’s a big hit. Uncertainties in the EV market make that fraught with risk too - demand will tank as soon as tax incentives dry up completely and then the used market is an absolute shambles as no one wants a used EV so they are stuck with used stock they can’t shift. Interest rates on used cars are jaw dropping and the 0% deals on new have now stopped (UK at least) on all but the Eletre which they are having to prop up because they can’t shift them. All considered, rough times ahead.
 

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