Emira Custom Plates

[Leonard]

Yes, being removed from all Lotus dealers and materials (and at a non-trivial cost).

Ah amazing, they must have been listening to me and how I felt I'd been mislead by their Emira marketing
I guess the softer Emira is still scaring the everyday Asian driver away with its sporty looks! It should really have been simply #forthedrive

 

[Leonard]

That is pretty interesting... it's a great Ethos line, and catchy. Certainly better than "the other sports car"... That was not the brightest.

Looks like Geely is rolling up the sleeves at Hethel. I mean it was only a matter of time that they would let things slide before they felt an intervention needed to happen. But for the life of me I can not understand why you remove such a great tag line. Any thoughts as too why??

The other sports car was just terrible marketing

 

[TomE]

That is pretty interesting... it's a great Ethos line, and catchy. Certainly better than "the other sports car"... That was not the brightest.

Looks like Geely is rolling up the sleeves at Hethel. I mean it was only a matter of time that they would let things slide before they felt an intervention needed to happen. But for the life of me I can not understand why you remove such a great tag line. Any thoughts as too why??

I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.

 

[Leonard]

I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.

Spill the beans then Tom?

 

[RENDERMAN]

YA'LL GOT NOTHING ON ME HOMIES!!

 

[Bilbao-Emira]

I know why. Two different people at Hethel and three different dealers have given me the same explanation. I was curious if anyone else had noticed or asked, and whether they’d got the same story.

Interested in what the dealers in US and Asia have been told, as my sources are UK and Europe.

Is it because they are afraid of losing sales within the "Non drivers" ?

 

[RENDERMAN]

Cannot reserve plates ahead of time in NY unfortunately. This one is available...


View attachment 8215

ARN'T THE NY PLATES THE TAXI LOOKING ONES?

 

[Leonard]

Is it because they are afraid of losing sales within the "Non drivers" ?

You joke, but....

 

[TomE]

Is it because they are afraid of losing sales within the "Non drivers" ?

You're getting close...

 

[EspritGuy]

Excellent one.

Ask your dealer to explain why Lotus are removing this tagline from all of their dealership signage and marketing materials….

Well.....back in Dallas;

 

[digilotus]

Because with the Eletre it will be ‘for the school run’

 

[virtualmacho]

For the Buyers

 

[NicolasB]

ARN'T THE NY PLATES THE TAXI LOOKING ONES?

Not anymore thankfully

 

[Johnson]

YA'LL GOT NOTHING ON ME HOMIES!!View attachment 9055

Can someone help me with this one please? It’s driving me nuts (boom tish).

 

[RENDERMAN]

Can someone help me with this one please? It’s driving me nuts (boom tish).

Lol I drive an I4, I'LL make it easier I4 DRVER or FE DRVER

 

[RENDERMAN]

Well.....back in Dallas;
View attachment 9060

Soon it will be replaced with... oh snap, I think I just created a Lotus flag

 

[JimH]

Soon it will be replaced with... oh snap, I think I just created a Lotus flag
View attachment 9061

How long until this appears on a T-shirt in all of the Facebook groups?

 

[digilotus]

How long until this appears on a T-shirt in all of the Facebook groups?

I must have missed a memo about those FB groups being t-shirt sales channels and not car enthusiast forums.

 

[RENDERMAN]

How long until this appears on a T-shirt in all of the Facebook groups?

You think?

 

[alvitdk]

I guess there is no going back now....

Ordered car April 2022...check
Factory tour August 2022...check
Test Drive September 2022...check
L*Emira Plate September 2022...check
Car delivery November 2023?...