Lotustoronto
Emira Addict
The problem is not that the Emira isn't special, or sought after. It's that the days of driving a car for free and flipping it out after 6-12 months for what you paid for it are over. The world, especially in Europe had near zero interest rates for over a decade, this goes before COVID. Everything has changed and it's never going back to what it once was. We are entering a different time. I think within 12-14 months there will be multiple Emira's on dealer lots searching for an owner. Not just the Emira but 911/GT4/Spyder will be in the same boat. Outside of the more exclusive offerings from Ferrari and the like. People are starting to realize this, and are adjusting their spending / savings accordingly. The real hard assets are not going to be getting any cheaper from here. (housing, minerals, gas, energy etc.) Auto manufacturers realize this as well and will have to pivot in certain ways to stay relevant.but if you are not talking about used cars, which I dont think is fair to talk about although more than fair to buy, what else thats not a 911 T looks anywhere near as good and is as exclusive as the Emira for this money?
Serious cars? To me a macl or ferr are serious cars, a BMW is not.... I dont think there is a pure sports car, ie not a modified family type regular run of the mill car for anywhere near this price....is there? New...
Most of the people paying above MSRP and huge markups are usually not the long term car collector like a Harry. It's the crypto millionaire guy, or someone that is keeping up with the Joneses. Yes, sometimes it's the impatient one that is willing to pay up the extra cash instead of waiting. The Harry's of the world / car guys that own multiple cars know better and get access to cars from their relationships with dealers. That's why they have 5 or 6 cars and yes usually a Ferrari is one of them. The one's I have met, generally don't pay over MSRP. Even for the numbered 911 cars. (unless it's a very special collectors piece I.e. Speedster or 911R)
The problem comes when there is more flippers than buyers, or when Lotus gets to a point where a build can be ordered and delivered within 6-10 weeks. We are not there yet of course, but once Lotus get's 1,000 Emira's delivered I think we will see well over 100 of them for sale.(UK/EU) Which should be right around April/May. I may be wrong, but every indicator is pointing towards this.
Lotus I am sure is aware of this and how detrimental it may be to their business. I would not be surprised if the very slow roll out in the UK/EU has a bit to do with this. (besides the obvious supply chain stuff from this year) Supply more ROW to spread out the chance of any one market being saturated. Ferrari certainly does.
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