Magma Red Lotus Emira Photo Thread

A short video including the Magma Emira from the Lotus Milan event.


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Another 2 photos of the same car, posted by the same dealership. I still can't figure out why Magma Red varies SO MUCH between photographs — Is it the particular photographer / uploader jacking up the colours & contrast? Is it the direct sunlight making the colour "pop" more? 🤔

That's what I like about it :love:
I had a Nitrous Blue Focus RS that really popped in the sun 🌞
 
I plan to only look at it through my camera with whatever filter makes it look like the pics above! :p
I don’t think it matters. Its gorgeous in real life.
 

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I don’t think it matters. Its gorgeous in real life.
100% that's me in the pic talking to Gavin Kershaw. Magma is just stunning. SO happy with my decision to go magma with white seats, black pack and yellow calipers on diamonds. What is really cool about magma as well as nimbus, and to a lesser degree verdant, is that the colors shift with light. I saw all under artificial light, pure sun, cloudy and into the early evening at the end of our 7 hour tour the first day at Hethel. That's why the pictures posted all look different. In addition, there is a LOT of travel in the color as you walk around the car. Very dramatic, and not well captured in 2D pictures. We are all lucky as all the colors look amazing in the flesh IMHO besides shadow grey which is a little flat in all lights.
 
From Milan in Italy. Source: iamlotuselise on Instagram.

Magma looking stunning at night.

I believe this is Elisa Artioli, the grand-daughter of Romano Artioli, owner of Lotus Cars at the time of the Elise launch. The Elise was named after her. She is now a great Lotus brand ambassador.

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yes, a job for life would seem not so hard to find for some......
I wonder where her interest rate is right now... haha
 

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