The human brain works a lot like the stock market.
Only a couple of years ago, Tesla stock was $35-ish with half of Wall St and their nephews shitting on and shorting it. A year and half later, it soared to $1200+, and every parent that‘s not named Depp is using Elon Musk as a role model for teaching their children.
Chances are, the truth is probably somewhere in between.
Same goes for Porsche. At one point they were near bankruptcy, but with the advent of the original Cayenne (which is ranking pretty high up the all time ugliest automobile list) today they are "God disguised in automobile form".
The human brain is whimsical. What we consider desirable in a given time/location could be ridiculously different in a slightly different setting. For example. did you know the Alphard MVP (sold for around US$25K in Japan and US$180K in China) is considered on par with the likes of Maybach in the latter country?
But, we love cars for our own reasons. Personally I am not a huge fan of Ps from a styling perspective. Nor do I agree with some of their business practices. The world is real dull if everyone thinks the same way.
I beg to slightly differ, the cayenne did not save porsche, it came almost 10 years after the detroit show, introducing the real car that saved them, the boxster. It may not sell in great numbers today, but in its first year of production, 1997, it sold 7000 units in the US alone, porsches real market back then. Noting that total Porsche sales had dropped to around 3000 in 1993, again in the US, you can see how important the boxster was for them and the cayenne had not even been dreamed of at that stage.
Of course the cayenne was a hit and the macan even more so, and the latter is the biggest seller today by far, their cash cow, but the cayenne was introduced in 2003 I think and if the boxster did not come all those years prior to it, there would be no porsche SUV, there would be no porsche, unless it was taken over.
And looking back the boxster (like a beached whale) and the cayenne were indeed both ugly cars, but we cant look back at design so simply and I have to admit I considered a boxster when I lived in the US some 24 years ago, even though now I think that version looks awful.
You dont like the current 911 design?? I think it looks great, and would be their most successul I think, if they could make them.. hah