Imagine one of these beauties sitting in your driveway. It looks magnificent. The neighbors are wondering if you won the lottery. It looks like a million bucks and you feel like a million bucks sitting in it. It has that fantastic new car smell inside. It looks like nothing else on the road. You flip up the red protector like a fighter jet and start it up. It has that distinct throaty sound of a tuned V6. The dash lights up. You are cleared for launch.
You pull out and onto the road. You see people pointing and rubber necking to look at you as you drive around. You can read their lips "What is THAT!?" You see people accelerating from behind to catch up, and they have their cell phone in their hand. You're being video recorded. You're a rock star.
People pull up alongside and want to race you, especially people in pickup trucks (weird, I know). All German cars suddenly become invisible when you're around. It doesn't matter what else is on the road, you're the only one people are looking at.
You pull into a gas station, and instantly you're an ambassador for the brand; answering questions, giving a tour guide around the car. When the police pull you over, and come up to the window and say: "Do you know why I pulled you over?" You say "Yes, it's because you've never seen one of these before and you want a closer look. Happens all the time. Let me tell you about it."
It's mysterious... it's exotic... it's a Lotus. And you have one.