FWIW my recent JLC experience (like haven't even received the watch yet recent) was a lot more personable than my in person Emira test drive yesterday. My local dealer (yay at least it's there!) is an interesting experience every time and they don't actually have a dedicated Lotus space. Lotus gets sold and serviced through their "high line". So it was pretty trial and error to find the Emira itself, then which dealership the registration was actually happening in (it was Ferrari) and go from there. The Lotus corporate guy never even looked at me, but kept telling the sales guys over and over again that I needed to register when I already had. Then one of the local sales guys kept making comments about how they weren't sure who was getting FE's and that the order of reservations was kind of secretive and on and on to the point that I stayed after the test drive to talk to the manager (not in a reporting him way--- in a WTF we had this established way).
JLC over the phone was all like "I'll be your concierge, contact me if you need anything at all. I know you know it's already coming, but could we gift wrap that for you for the experience of opening it?" "Would you be okay with a new example from one of our authorized boutiques, or would you prefer to wait for new production directly from us?"