Joeszo31
Member
I wouldn't say you're incorrect in describing the bulk of the Corvette buyers in the USA. But it's clear Chevy doesn't really have a marketing problem because they are selling every Corvette they can possibly produce. As you already know, it is rather expensive to live in the United States, and as a result, buyers tend to be older and more established, regardless of the shoes they wear or whether the buyer is a libtard or conservative. I bought a Corvette convertible when I was 25 and enjoyed the hell out of it. It was a positive experience and definitely one that would have me consider the C8. I never really cared about aspirational brands for brand's sake. I've owned a 911 and eventually sold it, partially because I never bonded with the car. It lacked soul and excitement. Which may explain why I have an Elise now, and am considering (with deposit) the Emira.30k AUD - think of it as a likely 10-15k premium in USD.
The Chevy thing is complicated - the C8 is a wonderful car but the target market for them is mostly not interested in being associated with the elderly, cliqueish owner community that dominates the ownership experience of the older Corvettes. The "jean shorts and New Balance sneakers on a pudgy older conservative white guy" stereotype is unfortunately the dominant one around that brand. That's not an appealing set of cultural signals for the Millennial buyers they desperately want to attract. The Corvette marketing people really need to do something to break those stereotypes and show the brand as something more than that.
Lotus, despite being English, is mostly free from those negative cultural touchpoints, in the same way that Porsche is. They are aspirational brands for young highly educated professionals, in addition to the expected petrolheads who also love these brands.