Get ready for an editorial comment, 'great car if you can get it.'It was already apparent on Thu 8 July 2021, the first day of Goodwood, that they'd seriously underestimated demand. I was there that day and spoke to senior Lotus folks late in the afternoon. Even then, two days after the reveal, they were saying it was five times the demand they'd expected. They were already talking about having to ramp up the second shift and look again at country allocations. Two days later I heard they'd provisionally boosted the UK 2022 allocation by over 30%.
I don't understand how they've prioritised numbers per country per month, but it does seem like the US is a much more mixed outcome than UK and other countries. It looks to be hugely unfair some people with July deposits at one dealer aren't getting a 2022 build but others at another dealer with much later deposits are getting one. We've been through the reasons for this and the apparent limited Lotus control over it. From the outside it certainly looks unfair and divisive.
My hope is the reviews are so positive that orders ramp up to a level where Lotus have enough confidence to commit to the third shift.
Words will be used to discuss production capacity and learning curve under social and economic headwinds. Will Lotus be as nimble as its legendary driving experience?