Current Market Conditions / Pricing?

NJ-Emira

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Joined
Oct 26, 2024
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Location
Deptford NJ
It seems the demand for Emira’s has slowed down. There are many new cars in dealer inventory and allocations are available with no trouble.

In the US, is MSRP still market, or are we starting to see discounts off MSRP? Any guidance would be greatly appreciated.

Thanks all!
 
It seems the demand for Emira’s has slowed down. There are many new cars in dealer inventory and allocations are available with no trouble.

In the US, is MSRP still market, or are we starting to see discounts off MSRP? Any guidance would be greatly appreciated.

Thanks all!
Which MSRP: original FE or FE with price increase? Regardless, I would expect that you could get an orphaned Emira somewhere between these two. The best way to find out is to start talking to dealers. Let us know what you learn.
 
I’ve had a dealer offer me about 2k off for sitting on the lot cars, not sure if I should push for more. Before Covid, I would always aim for 500 over invoice but after Covid, deals with dealerships are more difficult
 
I found my 2024FE in the US and they were asking 98K which is below the new sticker of 107K but above the original sticker of 97K.
The car had 1500 miles on it and they gave me a very good price for my Evora
I have seen a few on Autotrader in the mid 90s, but not very many.
I do see a lot of automatics coming in and for sale so I’m not sure what those prices will hold
 
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OK, I purchased my Emira and learned a lot about the market conditions.

Most dealers are still trying to hold on the glory days of Covid and pushing hard for MSRP. I was successful in finding a local dealer who would give $1500.00 off an inbound car, and of course Lotus of Jacksonville was advertising $2500.00 off their cars, many of which were sold.

Spoke with Lotus of Dallas today and they said no to an offer of $103k on a $108k MSRP in stock car. Could have likely purchased their car for around $105k or a $3k discount.

Here’s where I landed. A local dealer had a pre owned 2024 FE with a $109,150.00 MSRP. Car is essentially brand new and has around $5,000 worth of PPF and ceramic coating applied. Called the detail shop and they transferred the PPF warranty into my name. Dealership was asking $97k for the car. I offered $92k and they accepted immediately, claiming they traded the car for $87k.

So, $17,150.00 off the original window sticker plus the PPF and ceramic at N/C. If I built the same car now, with options and latest pricing it would be a $114k sticker price.

Pickup is this Saturday. I am feeling pretty good about where this landed.
 
OK, I purchased my Emira and learned a lot about the market conditions.

Most dealers are still trying to hold on the glory days of Covid and pushing hard for MSRP. I was successful in finding a local dealer who would give $1500.00 off an inbound car, and of course Lotus of Jacksonville was advertising $2500.00 off their cars, many of which were sold.

Spoke with Lotus of Dallas today and they said no to an offer of $103k on a $108k MSRP in stock car. Could have likely purchased their car for around $105k or a $3k discount.

Here’s where I landed. A local dealer had a pre owned 2024 FE with a $109,150.00 MSRP. Car is essentially brand new and has around $5,000 worth of PPF and ceramic coating applied. Called the detail shop and they transferred the PPF warranty into my name. Dealership was asking $97k for the car. I offered $92k and they accepted immediately, claiming they traded the car for $87k.

So, $17,150.00 off the original window sticker plus the PPF and ceramic at N/C. If I built the same car now, with options and latest pricing it would be a $114k sticker price.

Pickup is this Saturday. I am feeling pretty good about where this landed.
Congrats! What's the mileage and spec if I may ask?
 
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Congrats! What's the mileage and spec if I may ask?
Mileage was 1,000. Spec was Seneca Blue sport with full black pack, black forged wheels, yellow calipers and interior has leather steering wheel and black/alcantara with yellow stitching. Car also has privacy glass, Michelin Cup 2 tires and the factory battery tender is in the trunk. Took the car for a 45-minute test drive. She’s right, runs perfect and looks, feels and smells brand new. Car was delivered in June-24, so plenty of factory warranty remaining.
 
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Here are a few pics from test drive day. Will post more once the car is home and properly detailed.
 

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Also in NJ and on the hunt. It is crazy how many low mileage Emira's are for sale....and brand new as well. There has to be some serious leverage because most of these have been sitting for months. Do I call around and try to take advantage of this supply or let them drop prices more before I begin?
 
Also in NJ and on the hunt. It is crazy how many low mileage Emira's are for sale....and brand new as well. There has to be some serious leverage because most of these have been sitting for months. Do I call around and try to take advantage of this supply or let them drop prices more before I begin?
I'd say that it depends on how particular you are about paint colors, wheel colors, leather colors or alcantara. If you're very specific and you find exactly what you want, then buy it. I've placed an order via my dealer for a V6/MT because I want to buy exactly what I want, even if that means I'm not getting a discount because I don't want to compromise.
 
I'd say that it depends on how particular you are about paint colors, wheel colors, leather colors or alcantara. If you're very specific and you find exactly what you want, then buy it. I've placed an order via my dealer for a V6/MT because I want to buy exactly what I want, even if that means I'm not getting a discount because I don't want to compromise.
Thanks - you're right that's definitely in consideration. I'm probably less picky honestly because to me the Emira looks so damn good in so many different combinations. It makes sense to pay for something that ultimately you'll love though, I totally get that. Compromising on a car like this doesn't make a ton of sense just to save a few bucks.
 
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For me a new V6 non-First Edition build would have been $114,000.00. My car’s spec was super close to my build, so at $92k that was a $22,000 savings, plus an additional $1500 on sales tax. That was pretty significant, and it certainly will help if/when exiting the car as the market values have certainly corrected and dropped. The dealers are going to have to wake up and start discounting new units if they want to sell them.

Certainly seems we are back to a buyer’s market again. Heck - even Porsche is offering discounts now.
 
For me a new V6 non-First Edition build would have been $114,000.00. My car’s spec was super close to my build, so at $92k that was a $22,000 savings, plus an additional $1500 on sales tax. That was pretty significant, and it certainly will help if/when exiting the car as the market values have certainly corrected and dropped. The dealers are going to have to wake up and start discounting new units if they want to sell them.

Certainly seems we are back to a buyer’s market again. Heck - even Porsche is offering discounts now.
That's a ton of savings. I honestly just dont understand why there are so many low mileage Emira's for sale. It's like half the buyers just ditched them after 3-4 months. Definitely pretty strange and hard to understand.
 

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