I've watched every video that's been released; more than once in many cases, and listening to Scott Walker, Russell or Gavan speak doesn't give me the impression they're clueless inexperienced rubes. The interviews I've seen with Matt doesn't give me the impression he's clueless. In fact, the one impression I get from every interview with anyone is how much the people involved care about the quality of what they're doing. Seeing over 90 stickies on different parts of the interior mock-up tells me they're looking at every little detail. Gavan saying that Goodyear had to provide him with 80 different tire compound sets of just the rear tires before he was satisfied with the performance, tells me he's not only detail focused, but also highly skilled at how to setup the performance of a chassis. He knows what needs to be changed in order to get what he wants. That's a deep well of experience and knowledge at work. As far as design? All you have to do is look at the car... aces.
Consider this however... that same kind of attitude is at work creating and building our cars. Their new configurator is probably at least 95-98% close to what the car will look like out in the wild. That's close enough to choose a color combo. Are they doing everything perfect right now, or even so far? No. I would be truly shocked if they were. It does appear however, that they are obsessing over the one thing that's the most important; the Emira itself. They want to deliver a great car, both in performance and in quality. That's going to be an important factor in the press reviews, which we'll be seeing here shortly. March is only 5 days away.
It's very clear they care hugely about quality, from design through procurement and build and QA. They know they need to step up and address previous concerns on that. And everyone is very committed to quality and creating a great car. I have no doubt it will be great to drive, a nice place to sit and well made.
But there is still a massive lack of appreciation of customers, and consideration of the customer experience and the overall customer lifecycle. The direct channel has been and still is woefully inadequate in handling what customers want at a very basic level, never mind a premium or differentiated experience. The relationship with the dealers is broken and ineffective.
Brilliant design and quality manufacturing aren't enough to sell cars if your customer acquisition and pre-delivery care (and we have to fear also the likely post-delivery service) is this bad. If I wasn't a loyal Lotus fan with a confidence in the greatness of the car and a 25-year relationship with a dealer 30 minutes away I'd have cancelled months ago.
Yes you can complain, yes you can not be happy about something, yes you can have an opinion about it, but once you've said your piece, enough. The same few keep going on and on, and working themselves up into a fizz over it all. That's not helping anything, nor is it improving anyone's experience, including those complaining. Write to the people in charge. Their names and emails are on the Lotus website.
It's the numerous broken promises and changes of approach that are becoming increasingly frustrating. Three examples:
- We were told there would be photos "soon" in October and "soon" continued until December when it became "January", then in January it became "we'll do a better configurator and the photos will be in March - probably or we might change our minds again".
- UK V6 FE deposit holders were told in Oct/Nov at time of second deposit they would be able to make changes up until 3rd deposit in January and would have further details (including the photos) before then. People were then contacted in December (early - yay!) to be told no 3rd deposit, spec already locked in and changes would result in a delay to delivery and no pictures. The people contacted in Jan and Feb were also given very limited new info (new configurator) and in some cases given less than 24 hours to make changes.
- Other UK depositors were told in Oct they would be contacted in Jan about next stage of the process for i4 FE and Base Editions. They have still not been contacted, despite me reminding the three senior Lotus people responsible for this on 21 Jan and them saying they would act on it and contact this sub-group.
As you know, I did write to, speak to and meet the "people in charge" about these and many other points of feedback. I'm still waiting to see any improvement.
I'm not fooled by how a business should be run. I am however, able to recognize start-up issues for what's essentially a new company, with new everything including a new car.
It's not a start-up business. All the design and development capability is current and has existed for decades. The production and QA stuff is modern but not unfamiliar. The other part they needed to address was the customer experience, where they hired people in - not just a Head of Customer Experience but teams of people in sales, marketing, PR, comms, customer service. They are part of the Geely group and have access to all kinds of expertise, not just technical. I know for example they are drawing on Volvo UK capability for some customer lifecycle stuff.
And then they go and make a splash about hiring Simon Lane from Aston Martin to head up the "bespoke " business when they haven't even got the "basic" business of customer care sorted.
Maybe that's their style, I don't know, but you can be sure that by now, they're well aware of all the complaints. All someone from China had to do was make a sketch of something they saw at a Type 132 preview, and within hours they were contacted by Lotus and politely asked to take it down, so they're watching.
They are not only watching, they asked for feedback from four of us (4 pages from me) and had feedback from the Customer Care team about issues they couldn't handle. Apart from inviting us to the factory to talk about it, what have they done to act on that or improve the customer experience in the 5 weeks since we were there? From my perspective the answer is literally nothing.