Emira production is underway

[xen]

Maybe they just didn't want to create this kind of attention. They already have way more orders than they could handle.

That makes no sense. There's no such thing as a marketing campaign that is too successful. if they don't want any more attention why have car reviews at all? Might as well cancel all the demo cars and incoming production car reviews if they have "more orders than they can handle"

I get that people are passionate about the car and this is an Emira Forum but it's ok to be objective now and again. Taking screenshots of a Facebook video or paying freelance artists to photoshop pictures isn't in any world the right way to picture the colour of a car you just spent the best part of a 100K on.

 

[Leonard]

That makes no sense. There's no such thing as a marketing campaign that is too successful. if they don't want any more attention why have car reviews at all? Might as well cancel all the demo cars and incoming production car reviews if they have "more orders than they can handle"

I get that people are passionate about the car and this is an Emira Forum but it's ok to be objective now and again. Taking screenshots of a Facebook video or paying freelance artists to photoshop pictures isn't in any world the right way to picture the colour of a car you just spent the best part of a 100K on.

My newly found positivity levels are waning.
I could accept it if they have a good reason and are up front about it.
I'm thinking maybe they have some grand reveal planned of all the colours on Topgear etc V formation, Red Arrows flying over, Union Jack's hoisted and fluttering etc etc...

 

[digilotus]

That makes no sense. There's no such thing as a marketing campaign that is too successful. if they don't want any more attention why have car reviews at all? Might as well cancel all the demo cars and incoming production car reviews if they have "more orders than they can handle"

I get that people are passionate about the car and this is an Emira Forum but it's ok to be objective now and again. Taking screenshots of a Facebook video or paying freelance artists to photoshop pictures isn't in any world the right way to picture the colour of a car you just spent the best part of a 100K on.

If Lotus keep doing what they are doing then they will lose orders, not gain them.

Car deliveries moving from September to August already...

 

[TomE]

As I've said before, Lotus are losing control of how these colours are presented online and in print by not publishing their own pictures. It therefore means these leaks and poor quality images are all that people can rely on beyond the configurator.

Their approach seems to be "it's too hard to do decent photos of them so we will just release the configurator". It doesn't make sense, as photos are going to come anyway. They'd have been better off taking hundreds of pictures in different lighting conditions and showing how much the colours vary.

 

[Leonard]

As I've said before, Lotus are losing control of how these colours are presented online and in print by not publishing their own pictures. It therefore means these leaks and poor quality images are all that people can rely on beyond the configurator.

Their approach seems to be "it's too hard to do decent photos of them so we will just release the configurator". It doesn't make sense, as photos are going to come anyway. They'd have been better off taking hundreds of pictures in different lighting conditions and showing how much the colours vary.

I dont think I've ever experienced anything like this before in regards to the brand not supplying the basics when purchasing a car.
It just means that I'm apprehensive about my purchase, rather than excited for delivery
Being in love with the looks is as important at this level as the drive.
Surely Lotus get that?
I feel trapped in my purchase now. Accept something I'm possibly not happy with, or put back to September. The latter isn't an option for me, I'd just cancel and buy a Porsche now before summer price rises (and the recent stopped production due to Ukraine crisis #perspective )

 

[ksegg]

I'm so confused.

So why are prototypes used for auto journalist reviews if production versions are available?

Shouldn't they build a few production versions (if they are indeed ready) for journalists to review?

 

[jmn444]

Maybe it's a ploy to get people to wait because they like the white haha

Cheaper than starting a 2nd shift!

 

[Tonyshepp]

I dont think I've ever experienced anything like this before in regards to the brand not supplying the basics when purchasing a car.
It just means that I'm apprehensive about my purchase, rather than excited for delivery
Being in love with the looks is as important at this level as the drive.
Surely Lotus get that?
I feel trapped in my purchase now. Accept something I'm possibly not happy with, or put back to September. The latter isn't an option for me, I'd just cancel and buy a Porsche now before summer price rises (and the recent stopped production due to Ukraine crisis #perspective )

Same here... one minute I'm excited by Nimbus, next thing I'm seeing so much beige in this video it looks like an old Lexus colour. I prefer the configurator but not so much the colour still from this video.

 

[eclat2emira]

I'm so confused.

So why are prototypes used for auto journalist reviews if production versions are available?

Shouldn't they build a few production versions (if they are indeed ready) for journalists to review?

Because the reviews were done a number of weeks ago before there were any production cars ready. Production car reviews to follow, in another 3-4 weeks I believe.

 

[Leonard]

Same here... one minute I'm excited by Nimbus, next thing I'm seeing so much beige in this video it looks like an old Lexus colour. I prefer the configurator but not so much the colour still from this video.

In homage to the Mass Trespass of Kinder Scout on 24th April 1932, leading to the abolition of closed public access to areas of open country side. We should get all of the June/July deposit holders together and hop on some buses to Hethel, demanding access to the 5 elusive FE colours. Sure we can sort that all out within 6 weeks

 

[TomE]

Have we seen the Hethel yellow?
I thought I read somewhere that the China showroom model was a different yellow?

I said we should be cautious about the China cars. I know the wheel finishes are incorrect and so it is also possible the body colours aren't accurate. The configurator is good on Hethel Yellow - as a non-metallic paint it's easier for a computer to render.

 

[andrew6382]

I said we should be cautious about the China cars. I know the wheel finishes are incorrect and so it is also possible the body colours aren't accurate. The configurator is good on Hethel Yellow - as a non-metallic paint it's easier for a computer to render.

Once again another lotus picture.... and not the EMIRA ...... On Lotus facebook page today an hour ago

 

[TomE]

Evija deliveries start in June, they need to keep doing teasers for those deposit holders too

 

[andrew6382]

Evija deliveries start in June, they need to keep doing teasers for those deposit holders too

Guessing they not sold them all..... any chance of a discount ........ not good, not selling out your 2m flag ship car.

 

[eclat2emira]

Guessing they not sold them all..... any chance of a discount ........ not good, not selling out your 2m flag ship car.

You might be right Andrew but with the Evija being a halo car they will use every opportunity to pump out info about it, regardless of whether they are all sold or not. Part of the whole "New Lotus" PR drive.

It's really a hybrid - half car, half marketing tool!

 

[andrew6382]

You might be right Andrew but with the Evija being a halo car they will use every opportunity to pump out info about it, regardless of whether they are all sold or not. Part of the whole "New Lotus" PR drive.

It's really a hybrid - half car, half marketing tool!

Yep..... big look what we can do party......

 

[Leonard]

You might be right Andrew but with the Evija being a halo car they will use every opportunity to pump out info about it, regardless of whether they are all sold or not. Part of the whole "New Lotus" PR drive.

It's really a hybrid - half car, half marketing tool!

Great testbed for their EV tech as well

 

[TXEMIRA]

Evija deliveries start in June, they need to keep doing teasers for those deposit holders too

No they don’t. Those folks aren’t at all caring about the tease pics. They want their cars to be quality.

Ok maybe they do but I can still want Emira FE DV pics from Lotus. So there!

 

[TomE]

You might be right Andrew but with the Evija being a halo car they will use every opportunity to pump out info about it, regardless of whether they are all sold or not. Part of the whole "New Lotus" PR drive.

It's really a hybrid - half car, half marketing tool!

Remember Type 132 reveal is coming on 29 March, so of course they are reminding people about EV capability

 

[DJS]

I dont think I've ever experienced anything like this before in regards to the brand not supplying the basics when purchasing a car.
It just means that I'm apprehensive about my purchase, rather than excited for delivery
Being in love with the looks is as important at this level as the drive.
Surely Lotus get that?
I feel trapped in my purchase now. Accept something I'm possibly not happy with, or put back to September. The latter isn't an option for me, I'd just cancel and buy a Porsche now before summer price rises (and the recent stopped production due to Ukraine crisis #perspective )

Oh come on Mr Grumpy Pants lol