Flagship Lotus Emira Turbo SE announced for UK in 2025

Flagship Lotus Emira Turbo SE announced for UK in 2025

An no, the UK configurator hasn't been updated yet.......

 

[Porter]

Flagship Lotus Emira Turbo SE announced for UK in 2025

An no, the UK configurator hasn't been updated yet.......

Looks like it's how they've chosen to brand the 400hp spec they are already selling in China, USA, and elsewhere. And the SE seems to indicate a continuation of the First Edition style package inclusions, though with different content.

That's quite interesting, as is the choice to rebrand the 360hp base 4cyl car "Emira Turbo".

 

[Nova]

Key phrase here:

we expect the Turbo SE to be priced on par with the equally powerful V6

 

[Andy H]

I wonder if they will be offering existing i4 owners the option to upgrade to the 400bhp map.

 

[benjh1028]

“Further Emira variants could be on the way, too. “We haven’t even begun with what we can do with versions of Emira,” Balmer told us. “That’s what the crowd is shouting for.”

Soon? Hopefully not Lotus soon.

 

[centerpunch]

New performance flagship Turbo SE and revised lineup - Lotus Emira range - Lotus Cars Media Site

media.lotuscars.com

 

[freefall_junkie]

New performance flagship Turbo SE and revised lineup - Lotus Emira range - Lotus Cars Media Site

media.lotuscars.com

There is some hilarious marketing twaddle in there. "The Emira Turbo features new core performance features such as single piece brakes"

 

[Eagle7]

Some interesting details. We see the new logo badge on the side, black wheel logos and a new satin grey on the wheels. It's also interesting this was directed at Asia Pacific, Middle East and Africa. I was surprised they're keeping the 12-way seat standard.

 

[PsymonR]

That's quite interesting, as is the choice to rebrand the 360hp base 4cyl car "Emira Turbo".

It has been mentioned before that Lotus have been referring to the 4cyl car internally as the Emira Turbo for quite some time now, essentially since they stopped using the i4 designation following complaints from BMW.

 

[Porter]

View attachment 55451

That wheel finish actually looks great, better than the FE factory finishes in my opinion.

 

[centerpunch]

That wheel finish actually looks great, better than the FE factory finishes in my opinion.

Looks like the wheels are ‘’brake dust” color, probably a good idea.

 

[Adam Brouillard]

That's the color of the diamond cut wheels

 

[Nova]

It has been mentioned before that Lotus have been referring to the 4cyl car internally as the Emira Turbo for quite some time now, essentially since they stopped using the i4 designation following complaints from BMW.

I think it's bananas that BMW was granted a Trademark for "I4" for exclusive use in class 12 of goods. Their exclusion/limiting language that it only applies to electric cars and parts is worthless. Case-in-point if they are not allowing other car manufacturers to use the I4 moniker on gasoline cars. They initially filed an international registration for "i4" but it was refused by the US patent/trademark office. They then abandoned that application and filed a US domestic application. They got lucky, I guess. I am also surprise that no one opposed it.

 

[TheMotizzle]

I think it's bananas that BMW was granted a Trademark for "I4" for exclusive use in class 12 of goods. Their exclusion/limiting language that it only applies to electric cars and parts is worthless. Case-in-point if they are not allowing other car manufacturers to use the I4 moniker on gasoline cars. They initially filed an international registration for "i4" but it was refused by the US patent/trademark office. They then abandoned that application and filed a US domestic application. They got lucky, I guess. I am also surprise that no one opposed it.

Dyson about to come in and sue everyone using V6, V8, V10, V12 haha

 

[Nova]

Dyson about to come in and sue everyone using V6, V8, V10, V12 haha

With the way most cars sound these days, they may have a valid claim on infringement.

 

[leofin]

All owners, should be given the option to update the mapping (on all Emira versions) by Lotus. At a fair price and in an easy way. Too much to hope for?

 

[DJManc]

All owners, should be given the option to update the mapping (on all Emira versions) by Lotus. At a fair price and in an easy way. Too much to hope for?

I Agree, but unfortunately this will never happen. Lotus need to keep selling theses things and this is a way of dangling that carrot!

 

[freefall_junkie]

I Agree, but unfortunately this will never happen. Lotus need to keep selling theses things and this is a way of dangling that carrot!

McLaren recently offered a free power upgrade to existing Artura owners to match the map of the latest cars. Smart move as it costs them very little and keeps the customers happy so they will stick with the brand in future. Lotus should do them same, but of course they won't because under Geely they have repeatedly shown themselves to be clueless about customer care. It should be blindingly obvious that an Emira owner offered a free remap would be be far more likely to consider an Eletre or Emeya.