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Oh no !!! You mean turn it in to another Supra type ?I'd love if BMW bought Lotus and kept it as a majority ICE brand. Would solve a lot of problems for me at least.
Complexify and remove lightness?I'd love if BMW bought Lotus and kept it as a majority ICE brand. Would solve a lot of problems for me at least.
Thank you DenzilP for posting this. I logged on and listened to the entire earnings conference. I feel that I gained quite a bit of knowledge regarding what is going on in Lotus Technology, and also about failures and successes. If would seem like the Emira is the only model where demand outstrips supply, but the profit ratio is too low, and it was said that there is a plan to increase the market price of Emira until the price, and demand for the model, matches supply.
based on your notes, it seems logical for lotus to come out with hotter versions of the Emira to justify a premium and continue generating interest in the brand.Thank you DenzilP for posting this. I logged on and listened to the entire earnings conference. I feel that I gained quite a bit of knowledge regarding what is going on in Lotus Technology, and also about failures and successes. If would seem like the Emira is the only model where demand outstrips supply, but the profit ratio is too low, and it was said that there is a plan to increase the market price of Emira until the price, and demand for the model, matches supply.
It would have been even better if there had been information about keeping on producing the model (at least the 2.0 Turbo 4-sylinder) for as long as possible even after 2027, and even better, develop a manual transmission version. But the likelihood thst this will happen is low.
It seams the current high-priced and heavy-weight electric models are selling quite a bit less than forecasted, but there was a promise of a new model with new technology to be launched in 2026, to be launched at an upcoming car show in Guangzhou.
There was quite a bit of talk about the unique Lotus developed ADAS and other “intelligence” systems that Lotus Technology has started selling to other car manufacturers, not limited to Geely.
I felt that there was absolutely no mention whatsoever of Lotus, Hethel, Norfolk, UK management like Managing Director Matt Windle. On the other hand there was considerable talk about “streamlining” and a more lightweight workforce (supposedly including management), so I will not be surprised to see staff, even at the higher levels locally in the UK, being “let go”. However, this was not said outright in this earnings call, so it is only my own interpretation.
I did not hear anything about the electric sportscar supposedly being under development at Hethel. I may have missed something, and should probably listen though again. Recently there have also been other articles hinting that the project is on hold awaiting newer battery technology.
If the battery powered sportscar from Lotus Hethel is delayed, it would be another reason to continue to manufacture and market Lotus Emira (apparently the only currently successful model of Lotus Technology.)
It would be interesting to hear about others that also ha d listened to this earnings call, and what sort of impressions and interpretations they would have.
According to the conference call, Lotus will ship eletre from china to sell in US market, even at a loss to gain market share. I am sure this will be temporary and the most likely scenario is a new assembly factory for EU/US.Had a chat at my dealer a bit ago about this matter and the opinion was Lotus might ship much of the vehicles from China to Hethel for 'final assembly ' and shipment to NA as a workaround.
Haven't heard/seen this concept elsewhere so legitimacy is questionable.
Space and training would be needed to pull this off. Dealers have a lot at stake, having made charging modifications/investment.
That’s a £90k loss per vehicle sold…. So basically you’re saying we’ve all bought a £170k car for £80k?
Lotus is trying to put a positive spin on the results, but they're ugly.
-- Total 1H deliveries of 4,873 units
-- Lifestyle/SUV were 2,389 and sports cars were 2,484
-- 1,278 deliveries in the USA so far this year, presumably all Emiras
-- Profitability is heading in the wrong direction. Operating loss of -$438M vs -$344M in 1H 2023
-- Gross margin went backward vs Q4 which they blame on Emira cost inflation
-- Have lowered the 2024 delivery target down to 12,000 vehicles, blamed on US and Europe tariff hikes
-- Have started "Win26" plan, which includes cost-cutting and "recalibrating product plans for globally diverse markets"
Presumably, this means more job cuts and perhaps a decision not to sell certain models in some countries. I wonder whether the BEVs won't be sold in the USA due to the new tariffs.
Ahh another good Titanic analogy... the part of that movie that left the most memorable impression on me was the attitude of the four string musicians, who kept resiliantly playing while they went down with the ship. If Lotus ends up sinking, I may end up like them, I'm not bailing out (selling) though.Unfortunately, When your on the Titanic no matter how many times you rearrange the chairs it will not stop it from sinking. I wish Lotus luck, Elon don’t forget they helped you start your brand, can you though them some money?
I wouldn't read too much into the loss by itself. It's the sales numbers to me that are most important. When the Emira outsells the SUV there is a problem no question! Uber showed "losses" for years as do many companies when starting out.That’s a £90k loss per vehicle sold…. So basically you’re saying we’ve all bought a £170k car for £80k?
I’ll take the under.…If they aren't hitting close to 25K sales for the year in '25 - no beuno for the stock or Lotus' future.
I’m assuming they are amortizing the cost for development and spreading overhead. It’s not just the cost to build a single car. They must have done kind of break even volume number after which there may be margin based on individual car production alone.That’s a £90k loss per vehicle sold…. So basically you’re saying we’ve all bought a £170k car for £80k?
Man, the price can’t be higher than it already is! I think people were all in at 95k and thought it was a good deal. Then 105k came around and ppl started to scratch their head. Now if they end of being 115k or so I really don’t think they’ll sell. Especially given the screw ups and issues that early Emira owners are facing now.I wonder what they think will be tolerated in terms of price increase for the MY 2025 Emira? Surely another 1.0 to 2.0 price increase wouldn't be well received. Wonder what folks would consider ok for price increase?
I completely agree. I could see a 500-1000 bump like most cars, but a much higher increase I think will hurt their sales. They may try to make up for their poor financials and mismanagement etc on the backs of Emira sales. I assume that will backfire.Man, the price can’t be higher than it already is! I think people were all in at 95k and thought it was a good deal. Then 105k came around and ppl started to scratch their head. Now if they end of being 115k or so I really don’t think they’ll sell. Especially given the screw ups and issues that early Emira owners are facing now.