Lotus to cut 200 jobs as a result of disappointing 2022 sales and £145m losses

Sad news but not a huge surprise:

"Lotus has confirmed proposals to cut up to 200 jobs in response to a significant fall in sales last year.

The Geely-owned manufacturer maker sold just 576 cars in 2022, down from 1566 in 2021, which it blamed on supply chain issues in the second half of the year.

Last year, Lotus sold just one model, the Lotus Emira, having ended production of the Lotus Elise, Lotus Exige and Lotus Evora in 2021. The Lotus Eletre entered production this year.

The cuts, confirmed by a spokesperson speaking to ITV, were part of a move by the Norfolk-based brand to “restructure its workforce" after it posted losses of £145.1"

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And this:

"Sportscar-maker Lotus Cars is to cut up to 200 jobs in a move it claims will make it "leaner and more competitive long-term".

The manufacturer, which is based at Hethel in Norfolk, described the move as a restructure of its workforce" and said it would work to find new roles for workers where possible. It has not said where.

Lotus is owned by the Chinese car giant Geely, which took a majority stake in Lotus in May 2017, when it vowed to "unleash the full potential" of the marque, with the ambition to raise production to 10,000 cars a year.

Lotus Cars' most recent accounts, published on Friday, showed that the number of cars the company sold dropped from 1,566 in 2021 to just 576 in 2022.

A note in the accounts explained that the drop in sales was "limited in the second half of the year with the production challenges faced" by the supply chain the automotive sector.

The company lost £145.1m in the year to 31 December 2022, up from losses of £86.6m a year before.

A Lotus spokesman confirmed the job cut plans, and said: "Lotus Cars' proposal for a reorganisation of its business is to ensure that the right organisational structure is in place for us to achieve our business goals and to build a strong, sustainable future.

"This includes a restructure of its workforce, which may involve the loss of up to 200 jobs.

"Wherever possible, we will look to support the redeployment of staff and plan to look for ways to retain specific skills and knowledge within the business, despite the proposed cuts. We believe this is vital to ensuring the organisation is leaner and more competitive long-term."

The firm said it expected 2023 to be a "record year for vehicle production".

The spokesman added: "Our shareholders have made a clear commitment that the UK, having invested over £500m into Lotus Cars’ UK R&D [research and development] and operations and created many new jobs at our new London headquarters, as well as in Norfolk, and this shows the long-term commitment to the brand in the UK."

 
Soon: Emira production moved to Wuhan. I wonder how many cancelled orders there'd be then. 😬

Job cuts aren't fun for anyone, but hopefully this results in some positive changes for Lotus. Something has to change. This rollout hasn't been handled well at all (to put it nicely) and now both customers and Lotus are suffering the consequences.
 
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Soon: Emira production moved to Wuhan. I wonder how many cancelled orders there'd be then. 😬

Job cuts aren't fun for anyone, but hopefully this results in some positive changes for Lotus. Something has to change. This rollout hasn't been handled well at all (to put it nicely) and now both customers and Lotus are suffering the consequences.
Agreed. I hope the at risk staff have actually been told and know how this will be handled.

Finding out in the media and not knowing if you’re in the 200 or not would be terrible.

I know a lot of senior Geely management were at Hethel last week before Goodwood. I guess that may have included a staff briefing about this.
 
My experience of redundancy programmes in a big corporate company in the UK are that the individuals probably don't know yet who is going. The HR1 that Lotus will have submitted (I think they're over the threshold for that) will state number of roles and skill types, not individuals. It's entirely possible that the entire 200 will be comprised of people who elect to take Voluntary Redundancy and people who move roles, so nobody gets made Compulsory Redundant. If they move people from the "wrong" roles to the "right" roles and get rid of a bit of deadwood, this will be a good thing.

I'm fairly sure that those in affected pools will have been briefed before the media knew
 
For astute manufacturers, picking up Lotus engineers might be a boon for their R&D side of things. Imagine if Toyota brings out a new sports car with Lotus engineering…I can only dream.
 
Soon: Emira production moved to Wuhan. I wonder how many cancelled orders there'd be then. 😬

Job cuts aren't fun for anyone, but hopefully this results in some positive changes for Lotus. Something has to change. This rollout hasn't been handled well at all (to put it nicely) and now both customers and Lotus are suffering the consequences.

Would probably net higher quality...
 
Would probably net higher quality...

I actually agree, but you know the purists wouldn't have it.

But then again I also expected some of the fancy new factory automation tools to minimize teething bugs, but here we are.
 
Please, hand the car over to Toyota to see what they can do. Lotus handling with Toyota reliability and manufacturing expertise.
And make it faster than a Supra!
 
I'm _really_ curious how the Eletre is tracking with initial sales predictions. If the IPO paperwork was to be believed, Lotus was planning on moving an average of 50k/yr of those once up to full production speed. Literally an order of magnitude more important than Emira when guaging the health of the company.
 
"A spokesperson confirmed to TopGear.com that engineering and admin roles are among those at risk, but production jobs won't be targeted."
So when they continue to produce cars with technical issues, there won't be the engineering staff to come up with the fixes. Many long gone companies got rid of their engineering staff once they had a product in production. Works in the short-term, then you go out of business when you need changes to the product.
 
So when they continue to produce cars with technical issues, there won't be the engineering staff to come up with the fixes. Many long gone companies got rid of their engineering staff once they had a product in production. Works in the short-term, then you go out of business when you need changes to the product.

Legitimate concern :(
 
They could be counting deposits as sales, otherwise I find it hard to believe they "sold" (delivered) 1500+ cars in 2021.
If so, it doesn't surprise me that the number of new deposits fell so drastically in 2022. Most serious buyer/depositors would have done so in 2021. As for 2022, it would have been hard to reach out to new customers without a physical product to see, feel or drive.
That's not how accounting works, these figures they are talking about are from the P&L for the org, formally filed with regulators. You have to "earn" income to report it as income; a deposit doesn't count as income because you haven't returned any value. In many countries they make the seller place funds of that type in escrow. Basically if you don't ship a product, you can't report the revenue on your books as realized (yet). The income is typically realized when the value is delivered. There are exceptions to that, but it's generally how it works.
 
So when they continue to produce cars with technical issues, there won't be the engineering staff to come up with the fixes. Many long gone companies got rid of their engineering staff once they had a product in production. Works in the short-term, then you go out of business when you need changes to the product.
Geely may be deciding - perhaps justifiably - that engineering should be done in China for the entire model range.
 
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Folks, a gentle reminder about the forum rules on political posts is appropriate here.

Commentary on the parent company of Lotus and their actions is OK, but shifting that to discussing the actions of the Chinese government or whether to buy Chinese products is not.
 
Folks, a gentle reminder about the forum rules on political posts is appropriate here.

Commentary on the parent company of Lotus and their actions is OK, but shifting that to discussing the actions of the Chinese government or whether to buy Chinese products is not.
I fail to see the hard line between "Lotus parent company" and "Chinese products". Please explain.
 
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Making statements like “I’ll never by a product made in China”. Versus “I wonder if Geely will move engineering to China”. It’s pretty clear.
 
Making statements like “I’ll never by a product made in China”. Versus “I wonder if Geely will move engineering to China”. It’s pretty clear.
My comment was pretty specific about whether an Emira produced in China would still be accepted by the market as a Lotus. I wasn't making any blanket comparisons. I disagree with its censure.
 
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The first part of your post clearly breached the rules.

The other part of your post queried whether a Chinese built car could count as a Lotus. Would you make the same statement about a UK built Nissan or a US built BMW?

The deletion stands.
 
The first part of your post clearly breached the rules.

The other part of your post queried whether a Chinese built car could count as a Lotus. Would you make the same statement about a UK built Nissan or a US built BMW?

The deletion stands.
I drive a Mexican-built Audi and am quite happy with it. It's a legit question, and I suspect it'll apply to Lotus sooner rather than later, so good luck policing that conversation going forward. It already applies to the Eletre.
 
I expect sales to pick up. Lotus cars simply being on the road will be its own advertisement. absolutely gorgeous car that will get attention.
 

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