Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
With the way it looks I don’t think it’ll be a niche car. It’ll be limited by virtue of production numbers yes but I’d guess for a fair few buyers it’d be their first Lotus (primarily because it looks so good). To paraphrase it’s - come for the looks, stay for the handling / feel / experience.Great points by @xen & @Eagle7. I would tend to agree with Eagle7 and the poll. I believe even though Lotus has a record number of deposits this is still a niche car appealing to enthusiasts.
However Xen makes a good point. Is this forum representative of 5000 deposit holders? It would be interesting to see in a few years when/if Lotus offers a 400HP (or 400HP+) I4 in markets with the V6 what the breakdown will be.
aha... well depends, for me sound goes 100% with manual. I would not want one without the other. If the AMG was manual but didnt sound as good, Id seriously consider switching to padels... but then the Toyota set up with auto probably isnt as good as the AMG one...Just in case emissions aren't the only reason Lotus isn't providing a 400HP in as many markets as possible (meaning speculation that a 400HP I4 would upstage the V6) I wanted to know who would switch if the HP is the same. Based on the poll it seems that they aren't competing because of what everyone pretty much confirms, it's not an engine choice but a transmission choice. Sound is a factor but not as signification as transmission.
I hate to say this, but Lotus is a Chinese company now. They have other plans.Yes, the AMG engine is an option for exactly that reason - the emissions taxes on the V6 are eye-watering in many European countries and it's uneconomic to sell it in China. They already have a relationship with AMG, as the Chairman of Geely owns about 10% of DaimlerBenz.
The Emira probably has an 8 year model life. If the ban on selling petrol-engined cars comes into effect in the UK in 2030 as currently planned, then it's hard to see Lotus continuing to produce an ICE car they can't sell in their home market. They might, if there is enough demand from elsewhere.
But the Type 135 electric sportscar arrives in 2025 and will use the same Hethel production facility as the Emira. They may also build the Alpine version there too, so will need to switch capacity away from ICE to EV. The V6 will be killed off around then if the EU7 emissions regulations go ahead on time.
I expect we'll see a GT/S version of the Emira, plus possibly a V6 Final Edition. My hunch is we won't see loads of iterations like we saw with the Elise, Exige and Evora.
What are those plans? Geely has endorsed and funded the Lotus Vision80 strategy, which includes the Evija to Type 135 new models, a shift to EVs and phasing out of ICEs, new production facilities in UK and China plus new technology centres in UK, Europe and Asia.I hate to say this, but Lotus is a Chinese company now. They have other plans.
er... in Communist China, Lotus drives you! (??? )What are those plans? Geely has endorsed and funded the Lotus Vision80 strategy, which includes the Evija to Type 135 new models, a shift to EVs and phasing out of ICEs, new production facilities in UK and China plus new technology centres in UK, Europe and Asia.
I cannot wait for globalism and slave labor to define the brand. Makes me giddyer... in Communist China, Lotus drives you! (??? )
I'm squinting real hard and trying to understand... you're saying "30 pounds of boost" like it is a bad thing? I heartily declare it to be awesome . This is not just some *cough cough* Camry engine with the wick turned up...30 pounds of boost.
what's more to be said other than that?
Also, not meant to be installed in a place that gets too hot , a mid engine.
That is so funny. So many people I've talked to hate Mercedes (me included). Worst dealership experience ever.30 lbs of boost in a multi thousand dollar engine from one of, if not the worst ever, customer service organizations = no thanks
mercedes is a terrible company. someone will white-knight them after my comment and deny reality.
Vs toyota = most reliable vehicles made.
#ForThe71EnthusiastIt’s a sample size of 71 on an enthusiast forum, hardly representative.
The i4 would be cheaper to buy, cheaper to run, more fuel efficient, lighter and quicker. That would appeal a lot more to the broader market than just transmission and sound. You also have to consider the roads in a lot of target markets aren’t just twisty B-roads.
The take-rate on manual versions of ‘enthusiast’ cars where we have a lot more data clearly shows a preference for automatics in the broader market. This is granted not a like for like as they have the engine in common but it’s a data point.
The proof though is in the pudding (this at least can’t be argued about) and Lotus decided to limit the i4 to ‘allow’ the v6 be the halo model. It implies it wouldn’t have been with the i4 at full pelt - which also suggests to me they consider speed and track times to be important as well.
As I thought, the i4’s the model considered to drive demand for the Emira.It’s a sample size of 71 on an enthusiast forum, hardly representative.
The i4 would be cheaper to buy, cheaper to run, more fuel efficient, lighter and quicker. That would appeal a lot more to the broader market than just transmission and sound. You also have to consider the roads in a lot of target markets aren’t just twisty B-roads.
The take-rate on manual versions of ‘enthusiast’ cars where we have a lot more data clearly shows a preference for automatics in the broader market. This is granted not a like for like as they have the engine in common but it’s a data point.
The proof though is in the pudding (this at least can’t be argued about) and Lotus decided to limit the i4 to ‘allow’ the v6 be the halo model. It implies it wouldn’t have been with the i4 at full pelt - which also suggests to me they consider speed and track times to be important as well.
As I thought, the i4’s the model considered to drive demand for the Emira.
“Windle says the 2.0-litre variant is a key driver of demand.”
Lotus Emira demand outstripping supply - NewsExplorer
Production of new Lotus sports car expanded to meet higher than expected customer ordersnewsexplorer.net
I think for a large subset of the Auto’s they would. For the manual ‘purists’ certainly not.Good article, explains a lot that I have suspected in terms of Lotus responding to rapid growth.
And yes it appears your thoughts on the I4 are reflected in Windle's comments. However, in your opinion would the two compete if the I4 had 400HP based on this article? It still doesn't appear so. Windle is speaking of a new consumer who wants a modern automatic and a four cylinder.
It will be interesting to see if a lot of females end up driving these as Windle states. I for one am glad I put a deposit down and look forward watching this car evolve.
I think for a large subset of the Auto’s they would. For the manual ‘purists’ certainly not.
It’s from my read part GT and part sports car. The GT market I expect would prefer the faster (objectively and subjectively) and cheaper 400bhp i4.
And as he also says, a big factor in that is emissions. The V6 gets priced out of the running in many markets.As I thought, the i4’s the model considered to drive demand for the Emira.
“Windle says the 2.0-litre variant is a key driver of demand.”
Lotus Emira demand outstripping supply - NewsExplorer
Production of new Lotus sports car expanded to meet higher than expected customer ordersnewsexplorer.net