Lotus delivered 12,065 vehicles in 2024, representing a year-on-year increase of over 70% and boasting the top growth rate among leading luxury brands. China contributed approximately 25% of the total global deliveries in 2024.
In 2025, the Company aims to increase global deliveries by 20% with a 25-28% contribution from China. Lotus also successfully reclaimed the proprietary rights of the LOTUS roundel, LOTUS word mark and the Chinese character of Lotus ("莲花") in China, achieving consistency in terms of its trademark across the world.
Well done to Lotus for hitting their revised target of 12,000 deliveries in a very tough market. On the other hand:
1. They did a lot of discounting to achieve those deliveries, especially in the UK.
2. The IPO forecast for 2024 deliveries was 47,000 vehicles, so 12,000 isn't really something to be celebrated.
3. The new 2025 target of around 14,500 vehicles is a massive reduction from their original IPO forecast. It's only about 20% of the 73,000 vehicles they told investors they intended to deliver in 2025.
4. The modest 2025 target makes it clear that TYP 134 will not be coming out until 2026.
3
In 2025, the Company aims to increase global deliveries by 20% with a 25-28% contribution from China. Lotus also successfully reclaimed the proprietary rights of the LOTUS roundel, LOTUS word mark and the Chinese character of Lotus ("莲花") in China, achieving consistency in terms of its trademark across the world.
Well done to Lotus for hitting their revised target of 12,000 deliveries in a very tough market. On the other hand:
1. They did a lot of discounting to achieve those deliveries, especially in the UK.
2. The IPO forecast for 2024 deliveries was 47,000 vehicles, so 12,000 isn't really something to be celebrated.
3. The new 2025 target of around 14,500 vehicles is a massive reduction from their original IPO forecast. It's only about 20% of the 73,000 vehicles they told investors they intended to deliver in 2025.
4. The modest 2025 target makes it clear that TYP 134 will not be coming out until 2026.
3
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