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- #21
Ferrari have a 2+ year wait list for their cars at their current prices. They're building at capacity. Lotus are planning on selling roughly half the number of sports cars Ferrari does, at around 1/3 the price. And you seriously think Ferrari should ditch their current market strategy and develop a cheaper car?Depends what you mean by doing 'something right'. Recognising there trickle down economy does not work, and rich people are getting richer is not in my eyes doing right. How many of those 11155 ferraris will hit race track? I suspect 10%, some will be used as daily driver to show status, and some end up in private collection. That is doing something right? I think Toyota GR Yaris or GR86 is doing something right. Those cars will be driven as they should be, not spending most of the time being polished.
Regarding Lotus, it is a wider problem in the UK. Manufacture is not getting enough support from local investors or government. Foreign monies needs to come, for Lotus to design new cars. Good thing is this investor want to maintain Lotus as much as possible and bring it to the future.
Germany and US, had different mindset regarding manufacture hence UK motor industry stayed behind. Alpine is Renault sport brand, so they have hedge monies behind. 110 great car, shame it is so ugly. KTM? BAC? you can not use them everyday. Toys.
Delays are a problem but... corvid, semiconductors shortage, war in Ukraine, trade war with China and.... lotus own changes - new factory, meaning that yes, there will be frustration due to delays.
I wonder what proportion of Emiras will ever be taken on the track..?