It's official - I'm out. Just sent the following in response to the "Invitation to Configure Your Lotus Emira". I know it's salty, and I know it will have no impact but I feel really disappointed and wanted to tell them that.
Dear Lotus Customer Care,
Thank you for your invitation to configure a Lotus Emira.
I have been a Lotus enthusiast since I was 7 years old. The first brand new car I bought was an S1 Elise – a car I have owned for the last 23 years – and I also still own two pre-loved Esprits - a Stevens S3 and an S4. I was therefore really excited when the new Emira was announced and, after due consideration, placed a deposit on 13 August 2021.
Since then, my projected build date has been repeatedly put back. On the 24th November 2022 I received a standard update e-mail stating that my “Emira is scheduled for production in May 2023” but after chasing Lotus for an update I was informed on 18th January this year that my build slot had been pushed back to June with a July delivery date. I had no grumble with these delays; I understand these are estimates not promises, it's a new car being built in a new plant and there are snagging and supply chain issues to deal with.
However, I do expect all customers, new and old to be treated fairly, reasonably, and with honesty.
I received an e-mail from you on 15th February 2023 informing me that the price I had been quoted when I placed my deposits would not be honoured and was increasing by 8% because my build slot had been pushed back to June; cars to be built in May are not affected. It appears that deposits placed in many other countries including the United States are also not affected. So Lotus expects me to pay an additional £6,000 because my car could be rolling down the production line on 1st June rather than the 31st May. This cut-off date seems arbitrary – especially given that my first deposit was placed more than 18 months earlier. There was no explanation in this e-mail of why my order was affected by this price rise while customers who placed orders just days before me are not affected. This doesn’t seem fair or reasonable to me.
Also, I received an e-mail from Lotus on 16th June 2022 containing a link to “a short film from Matt Windle, Managing Director, Lotus Cars”. As I am sure you know in that video, which was filmed on 10th June 2022, Mr Windle stated:
"I commit to you that these costs will not be passed on to you. The price you have been quoted will be the price you pay for your Emira. That is a promise"
Matt Windle, Managing Director, Lotus Cars. 10 June 2022.
This is a direct, clear and unambiguous PROMISE that the price I would pay would be the price I was quoted. That promise has been reneged on even though nothing that is known now was not known then. That's not honest.
I happen to be the Managing Director of a company myself and I can honestly say that I would never renege on a promise like that to a customer no matter what the circumstances. If Mr Windle couldn’t keep that promise, he shouldn’t have made it. It’s simple. No ifs, no buts.
Even so, if Mr Windle had had the good grace to make another video explaining why he feels it is necessary to renege on his promise, then perhaps I would feel differently. He has not.
Lotus had choices here. For example:
You could have said back in June 2022 when Mr Windle made his now broken promise that new deposits would be for orders at a higher price. You did not.
You could have given notice of the price rise and asked customers to commit their final deposit to secure the promised price to a certain deadline. You did not.
I would have accepted either of those scenarios but Lotus has made no attempt to treat UK deposit holders equitably and fairly in my view.
I feel very disappointed and very let down by a brand that I have cherished since I was a small child. The excitement that I was feeling has gone completely and I am instead left with a bitter taste in my mouth. This is a point of principle for me and I really feel you should not treat your customers with such contempt.
For these reasons I have decided not to proceed with my order and would instead ask that my deposits are returned to me as soon as possible.
I know that others feel as strongly as I do about this, but I suspect that Lotus won’t care. Moreover, I suspect that this is a calculated move and that Lotus will see the inevitable cancellations as freeing up slots to deliver cars earlier to those who are willing to swallow this behaviour and / or produce non-FE cars at a higher price. Whatever the rationale it’s no way to treat customers. This change at Lotus is not one that I appreciate.