USA & Canada pricing

[Carbuilder]

Agree with you comments. Why compare the Emira to a Cayman GTS or GT4 or a C8
It is not. You either want an Emira or you don't The price works for you or it does not.
Bickering over price for a very unique car is ridiculous. That's my opinion for what it is worth.

Exactly! That's like comparing any Ferrari to a C8 and saying nobody will ever buy a Ferrari when a C8 can out run and out handle it, with better quality and reliability. Someone that wants a Ferrari will not even look at a Vette no matter how good it is. You want a really nice looking sports car with pricing in the ball park of a Cayman, buy you don't want something that you are going to see at every street corner, then the Emira seems very good. You generally pay more for something a bit rarer.

 

[Lotusrat]

Exactly! That's like comparing any Ferrari to a C8 and saying nobody will ever buy a Ferrari when a C8 can out run and out handle it, with better quality and reliability. Someone that wants a Ferrari will not even look at a Vette no matter how good it is. You want a really nice looking sports car with pricing in the ball park of a Cayman, buy you don't want something that you are going to see at every street corner, then the Emira seems very good. You generally pay more for something

 

[Mike-engel]

I was totally surprised by the pricing. So it looks like this......I calculated all the cost of options on the First Edition to determine how much a stipper V6 would be around. And my best calculation is around $11k to $12K in options are on the First Edition. That would make the base price of the V6 around $82k. I was willing to pay up to $86K for a First Edition FULLY loaded.

And..... LOTUS wants $75k for a Emira with a Weiner mobile 360hp 4 cylinder engine ? With questionable reliability, and for many the closest dealer 300 miles away ? There needs to be mandatory drug testing at the LOTUS. Korean and Japanese manufacturers smartly know that if you want to take sales away from a know established targeted competitor, you need to price way below what the established competitor sells at, .... NOT EQUAL TO or HIGHER. When the Japans targeted Mercedes and BMW with Lexus and Infinity, their cars were much lower priced with more content. When Hyundai started to target the Japanese dominated mid priced SUV market, they sold better styled SUV's with MORE content for 20% LESS than Toyota and Nissan. Thats how you eat away and steal your competitors customers.

Again, I really think there needs to be mandatory drug testing for those in the marketing Dept at LOTUS. This pricing seem to be a result of some one on Oxycodone.

Fair market Value for V6 First Edition = $86k
Fair market for base V6 is = $75k
Fair market value for LOADED I4 First Edition = $75k
Fair market value for base I4 = $65k
At the above price point NO ONE would cancel their deposit order, and there would be a line out the door and a 3 year waiting list.

This is taking into account the competition ( Porsche or Corvette, even new Nissan Z)

Great seen! I remember my wife giving me a very hard time when I let my young boys watch it with me one night. I think the women with pasties dancing on the car tops sent her over the edge. Great memory.

 

[NoFear99]

When I look at the Emira V6 FE UK price at 75 995 gbp and the Evora GT410 sport base price at 88 675 gbp I see a 14,5% gap between both.
( 88 675 - 14.5% = 75 817 )

When I look at the V6 FE USA price at 93 900 usd and the Evora GT base price at 96 950$ I see a skinny 3% gap between both.
( 96 950$ - 3% = 94 041 )

The destination charge is not yet included into that price and should be +2.2K usd so the transport fees is not the cause here.

Even if I take into consideration that the current currency exchange rate between the gpb and usd is 6-7% worse then 2019 ( But only 2%-3% difference with 2018 ) the USA MSRP should never had been higher then 90K + destination charge.

Lotus have been a bit greedy on this one by excess of confidence.

The Emira Fe should be priced at least 7%-8% ( 14.5% minus 6%-7% because of the weaker exchange rate) lower than the Evora USA base price.
( 96 950 - 7% = 90 163$ )
( 96 950 - 8% = 89 102$ )

 

[JAY]

Are we ever going to get a price?

 

[NoFear99]

Are we ever going to get a price?

I read somewhere that the price for Asian or Chinese market could be somewhere toward the end of October so I guess we will be at the bottom of their priority list.

When I look at the picture below it is so unfair if the FE is priced 125K CAD when I compare with all the other place in the world we would be the worse for pricing and Lotus is not going to steal any Porsche sale numbers here. They will loose 100-150 sales per year if they do not respect our market and their pricing position against the competition. Porsche have sold 301 Cayman 718 in 2020 in Canada. The Emira is priced lower then a base Cayman GT4 in every other market in the world. I can built a GT4 with the carbon fiber race bucket seats with the destination charge fees included and still being below 125K.

 

[Mike-engel]

Great discussion on price. But I’ll interject that my concern about pricing is not the price, it’s the impact on market share. Lotus has built a fine car by all estimation. It’s quite an accomplishment to say you can compete with exceptional cars like the Cayman et al. They can price the car wherever they wish. They could ask a million dollars. But purchasing is a transaction. It’s what a willing buyer pays a willing seller. As price rises, demand falls. It’s simple economics. In the marketplace, Lotus has one choice…to sell their one product. But the rational buyer has multiple choices and as such is making a value decision. This causes a shift in the demand curve which favors the buyer at all prices. Lotus needs to sell enough cars….this car…to be a viable business long term. At the outset, this looks like a good bet because they have so many depositors. But many placed their deposits on the assumption of £59,995 only to find the car available to them now is far more than that. Those in other countries (like the US) may have been swayed by the optics of that number without accounting for the exchange rate and now see a price that looks like twice their initial, albeit distorted perception. Suddenly the other options start to look very appealing and they change their minds. Once lost, those buyers are probably gone forever for Lotus…at least for the life of the Emira. Lotus provides some protection against this loss by offering loaded FEs. But when the loaded FE isn’t really loaded, they hurt themselves. Geely has deep pockets and should probably have taken a more aggressive posture on list pricing to sustain the ball rolling after the initial enthusiasm wanes. Tom has mentioned a 60-70% conversion rate from deposit to purchase. That may be about right, as I would think Lotus has done their homework. But what if that number slides a little lower because the expectations of depositors are not met. I worry about the longitudinal consequences of that, particularly because we are already hearing among the most enthusiastic buyers the decision to defer or change their minds. Food for thought.

 

[NoFear99]

I am somewhat fine with their pricing strategy to be positioned between a base cayman gts 4.0 and under a base cayman gt4 in all other market in the world. Now be consequent and do the same for the Canadian market period.

 

[TomE]

Very handy regional analysis. Let’s hope Lotus do the right thing in Canada.

 

[Mike-engel]

I remain confused by why the Emira is positioned above the base Cayman GTS 4.0 in price and why this is ok. Looks o me like the mechanicals are comparable. The Emira wins on exclusivity and looks, at least exterior, but the interior appointments go to Porsche. What exactly is it that makes Emira worth $6K more? Even more in other countries. I don’t get it. At least not for a company trying to woo Porsche buyers. They should at least take the price differential out of the equation so the cars can compete head to head.

 

[EM33RA]

I remain confused by why the Emira is positioned above the base Cayman GTS 4.0 in price and why this is ok. Looks o me like the mechanicals are comparable. The Emira wins on exclusivity and looks, at least exterior, but the interior appointments go to Porsche. What exactly is it that makes Emira worth $6K more? Even more in other countries. I don’t get it. At least not for a company trying to woo Porsche buyers. They should at least take the price differential out of the equation so the cars can compete head to head.

100% agree, call it arrogance or ignorance on the behalf of Lotus. It will remain to be seen in future. To be honest just want to see the cars final specs etc…. rather than target this and target that with an Astrix….

 

[CanadianEmira]

Very handy regional analysis. Let’s hope Lotus do the right thing in Canada.

If they don’t, I’m out.

 

[TomE]

I remain confused by why the Emira is positioned above the base Cayman GTS 4.0 in price and why this is ok. Looks o me like the mechanicals are comparable. The Emira wins on exclusivity and looks, at least exterior, but the interior appointments go to Porsche. What exactly is it that makes Emira worth $6K more? Even more in other countries. I don’t get it. At least not for a company trying to woo Porsche buyers. They should at least take the price differential out of the equation so the cars can compete head to head.

But it’s not a like for like comparison, it’s base GTS versus fully loaded Emira. If you spec the Cayman to the same level of options it costs more.

 

[TassieDevil]

But it’s not a like for like comparison, it’s base GTS versus fully loaded Emira. If you spec the Cayman to the same level of options it costs more.

Perhaps but the Emira is currently an unknown quality proposition, the Porsche is not, that's one of the main issues for potential customers who are/have been supporters of Lotus

 

[Leonard]

Perhaps but the Emira is currently an unknown quality proposition, the Porsche is not, that's one of the main issues for potential customers who are/have been supporters of Lotus

That's a bit moot. You wouldn't complain that the latest Ferrari should be cheaper because its a new car. The KEF sound system alone would be 6k if on the Porsche options list

 

[NoFear99]

But it’s not a like for like comparison, it’s base GTS versus fully loaded Emira. If you spec the Cayman to the same level of options it costs more.

Exactly. There is between 10K and 14K in options . Just the forged wheels alone is a 2.5K - 3KUS.

The price of the base V6 should be close to 8K-10KUS less. The purpose of the first edition is that it gives you all those options for a couple thousands less then a la carte but myself in fact I dont need/want a 350W sound system, the engine is my music, I dont like / want the forged wheels, 10 spokes design will be just fine for my need. If the FE is out of my price, I guess I will need to wait for the 2023 base price + options but I dont know how I can live without until there. Too far away! I want that baby in my garage under my Exige badly !

 

[SVMLH]

My dealer told me that the price of 95.995 € for Germany isn‘t fixed yet. The German configurator has no prices and he did not receive an official pricing from Lotus by know. He assumes the price to be more about 90.000 € for FE in Germany - what I would find very reasonable given the „only“ 400hp at the start.

 

[NoFear99]

My dealer told me that the price of 95.995 € for Germany isn‘t fixed yet. The German configurator has no prices and he did not receive an official pricing from Lotus by know. He assumes the price to be more about 90.000 € for FE in Germany - what I would find very reasonable given the „only“ 400hp at the start.

Is it possible that your dealer is not to the page of the day ?

 

[Mike-engel]

Hey all. I really was not being rhetorical. I am truly asking, what features are on a FE Emira that aren’t found on a base Cayman GTS 4.0? Trying to slog through the Cayman/Boxster website on a phone is not easy. My other observations/opinions were just in support of my confusion. I’m leaning toward a V6 car but still a bit conflicted regarding the I4 DCT, and whether I should wait for own spec in either circumstance. Thanks.

 

[SVMLH]

Is it possible that your dealer is not to the page of the day ?View attachment 696

Damn …Maybe he wants to give me a discount