Yes but there's a difference between expected and suddenly noticing a change when you weren't expecting it. I've especially noticed it on headphones. I'm usually listening while working on the computer, and suddenly the sound changes. I don't have it up very loud to begin with, and it's instrumental music so I'm not even particularly paying attention to the music. It's just in the background while I'm working. The sudden change is what gets my attention, and now I'm noticing the music. It's the same stuff I listen to all the time (I have my favorites), so I can tell there's a change. It wasn't something I was expecting or looking for. That's what I've experienced when a speaker reaches its break-in point.
Although I have no experience with KEF speakers, KEF themselves say their speakers benefit from this phenomenon, so it's something I'll be watching out for once I have my car. For everyone who is about to get their new cars in the U.S., just be aware that if the sound system doesn't sound all that great initially, especially in the lows and mids, give it at least 25+ hours of listening and see if it improves.