Don't ask me how I know this...
The simple location of the dealership unfortunately massively limits the routes that can be used, as there are very few 'good' roads around Bradford that are accessible within the mileage and time constraints put down by Lotus themselves. They told dealerships to propose a route that fitted the criteria and then Lotus ensured this route was put on the tracking system. Since there are next to no roads to properly test the handling of the car in the area without exceeding the mileage and/or time limitations, it was decided instead to give testers a route which comprised of town / traffic driving, motorway driving and a stretch of national speed limit road too. Think of it more like a chance to get to grips with the car in everyday situations - a chance to see what you think of the suspension, the seats, the brakes, the interior, the infotainment, the clutch etc, and it makes more sense than a 'push to the limits' test drive. I'm the first to admit it's far from ideal, but unfortunately it was a compromise that had to be made. Properly good roads towards the Dales or Peaks are simply too far away sadly. In response to another comment, there was never a choice of routes put forward to Lotus - just the one.