Leonard
Emira Aficionado
It's a difficult situation for Management. If they admit the supply chain is in chaos and totally unreliable concerning supply to schedule then customers may walk.....if they just give bland promises that lead to nothing then people get frustrated
If you do that you lose customer goodwill and brand loyalty pretty quickly.
If you don't have information be upfront about it, rather than promising updates that fail to materialise or just keep pushing deadlines back a month at a time.
I'm sure there are many now like myself, that are new Lotus customers and because they are completely out of goodwill will be critiquing the car far more harshly than they would have done if the customer experience to date had been a good one.
This could lead to lots of last minute drop outs which is no better/possibly worse than customers dropping out now because the delays don't work for them and maybe then revisiting the brand at a later date.
If Lotus mess this launch up, I won't be back again. Sure there aren't any surprises there... but you get the point.
Honesty is always the best policy no matter how bad you think it is.